Hotel Joy

54 rooms perfectly designed in every detail. We bring together everything you need and remove the excess for greater comfort. The compact and essential bathroom and wardrobe match the new way of traveling modern and dynamic. Each room offers WI-FI service and a kettle with free coffee and tea.
A tasty breakfast with a selection of high quality products, from sweet to salty and organic, with genuine and natural flavors. Internet point and free WI-FI throughout the hotel, to help you stay connected with your passion or work, a lobby to relax and refresh thanks to the refresh corner, complimentary for each Guest. Garage next to the hotel.
Joy Hotel was built in the heart of Florence, 150 meters far from Santa Maria Novella Central Station, close to the main Shopping streets and the new trendy places.
Culture, entertainment, style and shopping! Florence, the Classical city with a great historical past is today able to combine the art and style of the past with contemporary needs.

Via degli Orti Oricellari, 30 – Firenze

Hotel Club

The Club Hotel, decorated with taste and style, designed to host both leisure and business guests, with 62 modern rooms in a warm and pleasant ambiance.
In the breakfast room decorated by choosing a sea-style theme, with white and blue shades, the sweet buffet and the salty and organic corners are carefully prepared each morning. The lobby with the open fireplace is decorated with vertical and horizontal frames, a cozy corner where you can relax and enjoy reading. WI-FI is free throughout the hotel, along with a team of people always available to make every single stay unique.
Located close to the central railway station of Florence and the main streets of the Old Town, next to the famous Pharmacy of Santa Maria Novella, the oldest in Europe, and few steps from the square with the same name, one of the most important in the city.
Florence: the home of history, culture and art where every palace, museum, or street has an historical value worth to be told. The recipes of the Florentine cuisine range from the most traditional dishes, to the most original and latest novelties, served in the historic trattorias and in the new fashion restaurants.

Via Santa Caterina da Siena, 11 – Firenze

Hotel Diplomat

The Diplomat Hotel, recently enlarged with a new design in its common areas, has 83 rooms decorated in a modern and elegant style, furnished with every comfort with large vertical mirrors, kettles with tea/coffee selections and free Wi-Fi.
The beautiful breakfast room, set in a winter garden with amazing natural light, is the perfect corner to enjoy breakfast. The hotel offers the possibility of tailor-made banqueting services from delicious buffets, business lunches and rich cocktails at the high design “Shift Bar”, where every single detail counts. A small gym is available for fitness lovers, a corner of pure wellness with city view, free of charge every day from 10 am to 10 pm. Free Wi-Fi access to stay connected and to share every experience.
The Diplomat Hotel is located in the immediate proximity of Santa Maria Novella railway station, a few steps from the Duomo and Ponte Vecchio, the main streets of the historic center and the shopping area, walking distance from the exhibition and convention center of Firenze Fiera and Fortezza da Basso.
Florence, the city where everything is expressed at maximum power: art, culture, fashion, cuisine and also nature thanks to the beautiful surrounding hills.

Via Luigi Alamanni, 9, – Firenze

UNA Hotel Vittoria

UNA Hotel Vittoria is located in the historical quarter of San Frediano, in the heart of Florence, well connected to Santa Maria Novella Station, the city center and all the main city attractions. Planned to amaze guests by the famous architect Fabio Novembre, the hotel offers 84 rooms characterized by a unique and elegant style, and 2 meeting rooms accommodating up to 80 delegates. An eclectic restaurant offers both Tuscan and international specialties, and in the bar guests can enjoy cocktail and aperitifs even in the external courtyard. The harmony between innovation and tradition, an extraordinary design and a high level of services, makes it a suggestive and comfortable hotel, the ideal location both for business and leisure trips. Wi-Fi connection is free of charge.

Via Pisana, 59 – Firenze

Ponte Vecchio Suites & SPA

Just a few steps from the Ponte Vecchio, the famous symbol of Florence, you will find the Ponte Vecchio Suites & Spa. A boutique hotel that offers exactly what you need for the most comfortable stay. Modern, spacious rooms, an exclusive SPA available only for private use of our guests, and a welcoming and helpful staff working with one common aim – to make your trip unforgettable.

Via De’ Belfredelli, 9 – Firenze

Hotel Glance

Glance Hotel in Florence is located on the historical neighborhood of San Lorenzo, place of the famous “Food Market”. Accademia Museum, Uffizi Gallery, The Duomo Cathedral and the Old Bridge are easily reachable by walk. A few steps faraway from Congress Centre and the main Station Santa Maria Novella, the Glance Hotel is the perfect location both for business stays and discovering the cradle of Renaissance. The mid-century building, creation of the famous Florentine Architect Italo Gamberini, is now completely renovated. Our Glance Hotel offers you everything you need with 68 rooms, one meeting room for up to 30 people, Lounge bar overlooking a beautiful terrace, Roof Top Bar on the sixth floor with an amazing, modern and exclusive designed heated swimming pool. Free wi fi all over the building.

Via Nazionale, 23 – 50123 – Firenze

Hotel Ville Sull’Arno

The Hotel Ville sull’Arno is an ancient Florentine villa, and the new Boutique Resort of Planetaria Hotels Group in Florence, along the River Arno. 45 rooms, a blend of style, art, pursuit of wealth and imagination, skillfully carved in a place full of history. The Villa, the historic heart of the structure, houses the most prestigious Suites Resort boasting great artistic inspirations and great innovation in the field of Hotellerie. The Loggiato, which is home to wonderful rooms in Florentine style, has strong references to Italian art and paintings from ‘800 Macchiaioli, great protagonists of the villa in ancient times. The Spa Cottage is dedicated to those who seek contact with water, with well-being, and inner balance.

Lungarno C.Colombo, 3-5 – Firenze

Rodo Hotel Fashion Delight

Set in Ancient tower of the eleventh century the Adimari family, born Rodo Hotel Fashion Delight, only fashion hotel in the center of Florence. The fusion of many emotions gave life to our stylish Hotel … a unique style … a new reality in the panorama of the Florentine hotellerie. All furnishings, decorations, and the details are the result of a meticulous and passionate research and were all treated manually by our architect, who has turned the design from the history of the past, something that could be very exclusive. Terrace overlooking the magnificent panorama of the central streets of Florence and the Duomo. During the summer an ideal place to enjoy breakfast in the morning or a nice cocktail in the afternoon.

Special offer:

Via de’ Calzaiuoli, 13 nero – Firenze

Hotel Berchielli

We are steeped in centuries of the history of the Lungarno Acciaiuoli, a history rich with human ingenuity and amazing discoveries, a history that continues when crossing the threshold into the ancient building that miraculously survived the World War II bombings. The historic building that has housed the Hotel Berchielli since 1890 is among the most famous hotels in the centre of Florence and a golden refuge for the many distinguished guests who have chosen to stay with us over the centuries. A marble plaque on the façade recalls the frequent stays of Romain Rolland, a distinguished literary critic and Nobel Prize for Literature winner in 1915 who chose the Hotel Berchielli as his Florentine residence, as did the great Pablo Picasso several decades later when he took up residence in these rooms in the fall of 1949.

Lungarno Acciaiuoli, 14 – Firenze

Agriturismo Borgo dei Ricci

Via Imprunetana per Pozzolatico, 218 – Impruneta (FI)

Hotel Borgo

The Borgo 3 stars hotel is equipped with all the comforts, for customers traveling on business and / or leisure. The structure of small size, features warm and familiar atmosphere that sets it apart. A classic and traditional modern style at the same time , for an hotel in the center of Florence. The hotel is set on 2nd floor in a 13th century building without lift, in Via Borgo Ognissanti, which takes its name from the Church of Borgo Ognissanti. Luggage service is provided by the hotel staff to accomodate the needs of the guests. The seven rooms, double classic / superior single classic / superior and triple, are finely decorated. Details make the difference: parquet floors, wooden furniture, comfortable beds and curtains Florentine style. All rooms have private bathroom with shower, hairdryer, bathroom amenities, digital LCD TV, personal computer (with free Wi-Fi), air conditioning / heating, minibar, safe, laundry service.

We offer a 20% discount on our best rates by communicating to the hotel promo code BTO 17

Via Borgo Ognissanti, 67/N – Firenze

Palazzo Castri

Palazzo Castri 1874 is a fully restored boutique hotel dating back to the years of Florentine Impressionism.
Treat yourselves to a stay in a sophisticated room with a view of the Cathedral of Santa Maria del Fiore and the luxuriant inner garden “La Limonaia”. Relax in the exclusive spa immersed in fragrant steam and toning jets of water.
This is Palazzo Castri 1874 – a unique experience characterised by attention to detail and all-round discreet service.

special offer for BTO visitors and exhibitors by communicating to

Piazza Indipendenza, 7 – Firenze

Hotel Calzaiuoli Firenze

Situated in the heart of Florence, surrounded by the most famous Renaissance landmarks, our hotel is a mix of different styles, comfort levels and modernity. Located on the famous Via de’ Calzaiuoli, which links the Cathedral and Palazzo Vecchio, the hotel guarantees the highest levels of tranquillity and relaxation. Thanks to the spacious pedestrian zone around the hotel and the historical centre of the city, a short walk is all that is needed for our guests to reach the loveliest piazzas and the most famous monuments of the Cradle of the Renaissance.

Via Calzaiuoli, 6 – Firenze

Mercure Firenze Centro

Modern and sophisticated design hotel, newly opened in the heart of Florence. Strategically located a few steps from Santa Maria Novella train station and surrounded by the Renaissance treasures of the Tuscan capital, the hotel is an ideal solution for both business stays and leisure travelers, eager to discover the Beauty of one of the most charming Italian Art cities. 85 refined guest rooms (including 4 suites), where modern design and details of Florentine tradition come together in perfect harmony. Free WIFI, safe, LCD TV sat with wide choice of Sky channels, air conditioning, tea/coffee making facilities, minibar. Possibility of parking in indoor garage (paying) nearby the hotel.

Special offer for BTO visitors and exhibitors by communicating to the hotel

Via Nazionale, 21/23r – Firenze

WTB Hotel L’Orologio

The Hotel L’Orologio overlooks Santa Maria Novella, one of the most beautiful and ancient squares of Florence, in the true centre of town and just a few minutes from the Duomo and Ponte Vecchio. An elegant and contemporary 4-star hotel, with a themed décor inspired by the magical world of Haute Horlogerie. Each floor of the hotel is a homage to a maison of luxurious wristwatches: Rolex, Vacheron – Constantin and Patek Philippe. Furnished with refined elegance, the rooms feature quality materials, marble bathrooms and curious details such as door handles in the shape of watch hands and sink taps that look like winding crowns of watches. With breathtaking views of the Basilica, the breakfast room is found on the fourth floor in an authentic Renaissance loggia. In the lounge bar on the ground floor, you can stop for a drink or a light meal at all hours of the day.

Piazza Santa Maria Novella, 24 – Firenze

WTB Santa Maria Novella

Central and panoramic, the Hotel Santa Maria Novella is a traditional 4-star accommodation characterised by an environment brimming with charm. It can be found in an ancient building rich in history and art, strategically positioned in one of the most beautiful squares of Tuscany’s capital. It is furnished in a classic style with lacquered wood panelling, French furniture and important antique items. The rooms, all luxurious and different from each other, are decorated with taste and refinement, having romantic four-poster beds and bathrooms in fine marble. The experience of guests’ stays are enriched by the fully-equipped gym, sauna and the terrace on the sixth floor with a panoramic view over Piazza Santa Maria Novella and out to the Florentine hills. The traditional Tuscan art of hospitality distinguishes a discreet yet impeccable service. This is why the Hotel Santa Maria Novella has long been the first choice for those seeking true Florentine style.

Piazza Santa Maria Novella, 1 – Firenze

Hotel River

4 stars hotel on the river Arno’s banks, 500mt from Santa Croce square and 800mt from Old Bridge and Uffizi Gallery. Easy access with different parking facilities, 38 rooms classic, superior and junior suites, with private bathroom and free wifi connection. Panoramic terrace , bar, 24 reception, breakfast room, patio.

Lungarno della Zecca Vecchia, 18 – Firenze

Hotel Mirage

Less than 2 km from Florence Peretola Airport, Hotel Mirage is a 10-minute drive from Florence centre. It offers free guarded parking. The Firenze Nord exit of the A1 Motorway is 8 km away. Wi-Fi is free.Classic-style rooms come with carpeted floors and wooden furniture. Each features a satellite TV, air conditioning and a bathroom with shower. Some rooms offer extra space, larger beds and a balcony.The restaurant specialises in Italian classics and Tuscan specialities, made from fresh local products. Breakfast is buffet-style, and drinks are available at the bar, with the ambient sound of piano music.At Hotel Mirage, attentive, professional staff are always on hand to suggest places to visit and help with useful travel info. Novoli – San Donato is a great choice for travellers interested in Old Town exploring, monuments and cathedrals.

Via Francesco Baracca, 231/18 – Firenze

Hotel Montebello Splendid

special offer for BTO visitors and exhibitors by communicating to the hotel

Via Garibaldi, 14 – Firenze

San Gallo Palace

The Hotel San Gallo Palace is located in Piazza della Libertà, a great base to discover Florence since the 15th century. In fact, the original San Gallo door is still one of the oldest gates through the walls of the old city. In 10 minutes walking distance, you can reach the original David by Michelangelo in the Accademia Gallery and in 15 min. walking distance you will be able to admire the Duomo. A lovely walk through the Renaissance. Santa Maria Novella Train Station is just 1,5 km far and the main airport of Peretola is 6 km far. Last but not least, the Square is located at the border line of the traffic limited area of Florence: a perfect location to reach the hotel by car thanks to partner private parking.

Via Lorenzo Il Magnifico, 2 – Firenze

Hotel Pendini

The charm of an historical 19th century Florentine residence, characterizes the unique atmosphere of the Hotel Pendini; where history and tradition serve to enhance the modern comforts. Enjoying a unique position in the historical centre of Florence, just a few steps from the Duomo, Piazza della Signoria, the Uffizi Gallery and the Ponte Vecchio, a splendid starting point to discover the many churches and monuments of Florence. The recently refurbished rooms, furnished in antique style with parquet flooring and modern stylish ensuite bathrooms are equipped with all modern comforts.

Via degli Strozzi, 2 – Firenze

Baglioni Grand Hotel

Located in the heart of Florence, the Grand Hotel Baglioni represents an excellence in accommodation, congress organization and catering. The location is one of the key factors encouraging customers to choose it as it is within walking distance from the main tourist sites (Duomo and main museums), not to mention the proximity to the central railway station, Santa Maria Novella. Established on 1903, the architecture, the furniture and the colors of the Grand Hotel Baglioni evoke the classic Florentine style. The 9 renovated meeting rooms display all their elegance and refinement: the tradition of the historical Palace combined with the innovation of the advanced technology of their equipment allow them to deliver the perfect event. To cap it all, Terrazza Brunelleschi, the panoramic restaurant on the 5th floor, with its astonishing and unique view of Florence, which turns into an evocative Roof Garden during good weather.

Piazza Unità Italiana, 6 – Firenze

Hotel degli Orafi

An ancient Florentine residence in the heart of the city situated on the Lungarno Archibusieri facing the Ponte Vecchio, alongside the Uffizi Gallery.
The property dates back to the 13th century, Inside there are the remains of an ancient medieval tower, destroyed by the Ghibellini in 1260 and now partially restored. The modern library is decorated with original period frescoes which are in excellent condition”.

The Hotel has 42 rooms which have all been carefully restored and equipped with all modern comforts . You can even book the “Room with a View” immortalised in James Ivory’s romantic film of the same name, with its magnificent terrace overlooking the Ponte Vecchio and views of the hills that surround the city.

The breakfast room, which serves American breakfast, was once a ballroom with 19th- century frescoes and has a view of the River Arno.
There’s also a panoramic bar with terrace and roof garden overlooking the Duomo and Palazzo Vecchio, where you can sit and have a drink to enjoy moments of true relaxation.

Lungarno Archibusieri, 4 – Firenze

Hotel Palazzo Dal Borgo

The Hotel Palazzo dal Borgo is an elegant privately owned boutique hotel, converted from the renaissance palace that belonged to the Medici dal Borgo Family and it’s one of Florence’s historic monuments.
Located within sight of the church of Santa Maria Novella, you can experience the charm of an historical atmosphere in an ancient Medici’s palace of the XV century.
Right in the heart of Florence’s city center, hotel Palazzo dal borgo is only a few steps far from the most important monuments.

we offer a 20% discount on our best rates by communicating to the hotel BTO 17

Via Della Scala, 6 – Firenze

Hotel Torre Guelfa

The Hotel Torre Guelfa is part of one of Florence’s most antique palaces. Palazzo Acciaiuoli dates back to 1260 and the medieval architectural structure was maintained for centuries almost unchanged. Respecting the palace’s historical background we have created rooms furnished in a traditional style, each different from the other, with private bathrooms, air conditioning and free wifi internet access.
The Tower “La torre”. Each of the 72 steps guiding up the tower is a small leap into the history of Florence and human civilization. Each step corresponds in fact 10 years of the life of this antique tower.
720 years which have seen blooming civilization, falling down empires, birth and death of whole dynasties, unleash wars and building up hope. The jump is violent. As well as the first impression once arrived finally at the top of the tower. The view over the city is simply breath taking. And now we are part of the history and we can touch it with a finger.

we offer a 20% discount on our best rates by communicating to the hotel special code TEN 17

Borgo SS. Apostoli, 8 – Firenze

Hotel Albani

Just 150 meters from Santa Maria Novella Station, the Hotel Albani Firenze is centrally located in Florence, a 10-minute walk from the Cathedral and Fortezza da Basso, 15-minute walk from the Uffizi Gallery.

Via Fiume, 12 – Firenze

Hotel Pierre

The Hotel Pierre awaits you in a fascinating Gothic style residence, in the splendid artistic and architectural context that has made Florence one of the world’s capitals of culture. Just a short distance from the Duomo, Piazza della Signoria and Ponte Vecchio, the Hotel Pierre is the ideal choice for elegant accommodations in Florence. The property has 50 rooms, including 15 deluxe rooms and one suite, all equipped with every comfort and decorated in the perfect balance between modern and classical taste, which makes any room a cozy and charming place. From the big windows of the new breakfast room you can admire one of the most beautiful views of Florence with the Giotto’s bell tower which make Pierre the perfect place to start the day with a rich buffet. The structure is completed with a meeting room with natural light, an American bar where you can enjoy cocktails and appetizers and Wi-Fi coverage in all areas.

Via de’ Lamberti, 5 – Firenze

Athenaeum Personal Hotel

The Hotel Athenaeum Florence is a 4 star hotel comprised of 60 high quality rooms, gourmet restaurant, hotel bar, conference facilities, fitness room and even a billiard room. As all of this wasn’t enough, the Hotel Athenaeum is also just a 10 minute walk from the magnificent Florence Cathedral and also within walking distance of the train station.

Via Cavour, 88 – Firenze

Grand Hotel Minerva

Grand Hotel Minerva is a 4 stars hotel located in Piazza Santa Maria Novella, one of the most beautiful squares of the city. The Main Train Station (Santa Maria Novella) is just 300 m away and the Conference Center only 200 mts farther.

we offer a 15% discount on our best rates by communicating to the hotel promo code BTO 2017

Piazza Santa Maria Novella, 16 – Firenze

Golden Tower Hotel & Spa

The best hospitality in Florence, an amazing location, a new concept of rest, quality, service and style. The newest boutique Hotel, entirely non-smoking, with a wonderful SPA and a very joyful Health and Beauty center, to ensure an exclusive atmosphere of “Luxury in Florence”. In the heart of Florence, next to the historical Palazzo Strozzi (at number 11/r of the piazza of the same name), the Golden Tower Hotel & Spa is where history, art, shopping, wellness and the best restaurants of the Florentine tradition come together.

Piazza Strozzi, 11R – Firenze

Grand Hotel Adriatico

The Grand Adriatico Hotel is a four star property located in a central and strategic position. It is just a short walk from both the Santa Maria Novella train station and the trade fair area, as well as the main places of interest in the city. The Grand Adriatico offers spacious and comfortable rooms, which are completely soundproof, as well as two restaurants. The hotel also boasts a tranquil inner garden, a spacious, internal private car park, modifiable conference rooms measuring over 600 square meters, and its own fitness centre. The Hotel can be reached easily by car or train and is the perfect choice for those travelling alone for work, or indeed for those travelling for pleasure with family or friends.

Via Maso Finiguerra, 9 – Firenze

Rivoli Boutique Hotel

There is a fascinating place in the heart of Florence that is suspended in time. It is the Rivoli Boutique Hotel, originally a fourteenth-century Franciscan monastery and now an elegant 4-star hotel were the truly antique and modern come together, to offer you an unforgettable experience in the city of the Renaissance. Let yourself be embraced by the elegant warmth of our sitting rooms, relax on our sofas or sip a drink in the charming internal courtyard, where face a good number of our rooms, a “secret garden” with a small swimming pool far from the city’s noises and bustle. Come and try, you will feel at home, or even better.

Via della Scala, 31 – Firenze

Hotel Ambasciatori

The 255 rooms all prepared by paying particular attention to details in a modern and refined manner, perfectly combine comfort and style. The parquet floors, refined fabrics and comfortable beds with soft pillows will create your special corner for relaxation moments. Coffee and Tea maker free in all rooms.
The breakfast with a rich buffet in the new Bakery style “San Pietro” Breakfast Room with a large open kitchen marks the beginning of a perfect day. Wide common areas starting from the large lobby, perfect for our Guests’ relaxation moments, ideal for reading or work station, thanks to the always available WI-FI connection and Internet point. An elegant bar where you can meet for a cocktail, a coffee break or just to relax.
The Ambasciatori Hotel is located in the most strategic area of the city, in front of Santa Maria Novella Station and in the heart of Florence.
Florence, an open-air museum where the Renaissance spirit flows through the streets of the city and the art fascination combines with the pleasure for tradition.

Via Luigi Alamanni, 3 – Firenze

Hotel Orto De’ Medici

Meet the vibrant history of florence. Nestled right in the vibrant center of Florence but off the bustling beaten path, boutique Hotel Orto de’ Medici is where the glamorous historic background of the city perfectly blends with a genuine Florentine hospitality.

Via San Gallo, 30 – Firenze

Hotel Delle Nazioni

In the heart of downtown Florence, just to the east of the central train station – Santa Maria Novella – you will find the Hotel Delle Nazioni. It is ideally situated, providing excellent access to the main tourist attractions like the Duomo, as well as the shopping districts, conference centre ,exhibition halls and Fortezza da Basso. Each room comes fully equipped with satellite television, safety deposit box and hairdryer as standard, and many have the luxury of a view of the Duomo itself!

Via Luigi Alamanni, 15 – Firenze

Hotel Kraft

The Kraft Hotel situated in a residential and romantic area of Florence, just a few steps from the Opera House, the Arno river, the railway station and the Conferences centre is a symbol of style and elegance in the Florentine hospitality. The Kraft Hotel is a refined and quiet first class hotel equipped with 78 rooms all spacious, comfortable and furnished in style. Most of them have been recently renovated to offer its guests a more modern environment. They have minibar, air conditioning, flat screen TV direct dial telephone, air conditioning and tea/coffee facilities. The panoramic terrace with its restaurant and the outdoor pool is a relaxing place where to enjoy a drink after a busy day. Internet wi-fi connection is available free of charge everywhere in the hotel.

Via Solferino, 2 – Firenze

Hotel Adler Cavalieri

Adler Cavalieri Hotel is a recently restyled hotel in the heart of the historical centre of Florence. The hotel is located in Via Della Scala, the old wayfarers’ road to the city centre. The hotel is just a few steps from the main railway station of SANTA MARIA NOVELLA and Florence exhibition-congress centre. Hotel guests can reach all the most important Florence monuments in few minutes.

Via della Scala, 40 – Firenze