Giorgio Soffiato guest of GONG!
Spin the wheel: observations on digital budget and vanity metrics to do real marketing.Read more »
November 30th [Day Two]
Apri/Chiudi
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09:00
The Prons and Cons of Revenue
In English
Revenue Management has always been a key topic in the BTO program.
We started talking about it ten years ago with Andrew Morsi.
Let’s look at what has changed since then and what track new platforms like LodgIQ are following.
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Keynote Speaker
Andrew Morsi eRevMax
Fabian Bartnick LodgIQ
Talkback
Wilko Weber Swiss Hospitality Solutions
Luciano Scauri SKL International Consulting
Catch me if you can
In English
Internet security, especially in the travel world, is a topic that must be taken more seriously.
We would like to play “cops and robbers” with you to demonstrate how easy it is to defraud the major players.
Not to be missed.
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Keynote Speaker
Max Uggieri NASDHACK
Umberto Rapetto Hkao Human Knoledge
Moderator
Rodolfo Baggio BTO2017 | TEN
See Europe as a whole destination
Promoting a sole identity on the global market, valorising the beauties and characteristics of 32 countries so different one from another, but kept together by the Visit Europe brand. An important challenge presented by Peter de Wilde, President of the European Travel Commission, who shows us the objectives achieved and the future projects, focusing on.. Read more »
Sergio Farinelli guest of GONG!
Some hotels make 8% direct and others make 80%. Why?
Parity Rate: Bedzzle
Bedzzle is the new All-in-one solution for your hotel. It’s the first suite of easy to use advanced tools.Powerful for the most exigent. Accessible to all. Manage your sales channel with few clicks and have control over your hotel thanks to the PMS, Booking Engine, Channel Manager and Hotel-CMS, the new technology for your website… Read more »
10:00
Tiziana Tirelli guest of GONG!
#scleromarketing, rewind.
A tribe snapping photographs. #Instagram as alphabet of the images
Instagram has transformed everyone into image producers and opened the doors to the photographic language: photography became the privileged instrument to narrate about the world and contemporaneity. Until a few years ago, it was necessary to be skilled and have the right instruments to make photographs, but nowadays with the diffusion of the smartphones and.. Read more »
Customer experience & Digital Engagement
In Italian
Digital engagement is like a set table, every company needs everything to be in perfect order, although the table may not be used.
Businesses are increasingly dealing with new tools. It’s a rather big problem…
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Keynote
Raimondo Gissara #BE
Talkback
Giovanna Manzi BTO2017 | TEN
Sandro Moretti Simple Agency
Moderator
Maria Teresa Lamberti Giornalista RAI
The way to innovate
In English
Something we have yet to understand in the world of travel is what direction innovation will take over the next ten years.
We are anticipating even more extensive changes than those already experienced, while seeking to increase our understanding through one of the most dynamic companies in travel innovation.
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Keynote Speaker
Olaf Slater Sabre
Talkback
Fernando Olivera Snapshot
Moderator
Mirko Lalli Travel Appeal
FVG Social Ambassador: “PASSION” blogger!
The first BLOG written by the people who live the land in first person: from Friuli Venezia Giulia here it is www.fvglivexperience.it! True stories that come straight to the heart (<3) because made by real people. Trying to describe such a rich, varied land as Friuli Venezia Giulia – where a still-wild landscape offers mountains,.. Read more »
Emilio Casalini guest of GONG!
Of identity, beauty and revolutions.
Bookassist: OTA, smetto quando voglio
Nel keynote saranno fornite strategie per rafforzare il Brand Online ed aiutare ad incrementare il fatturato diretto proveniente dal Sito Ufficiale. Bookassist offre strategie online a 360º, grazie alla pluripremiata tecnologia del suo Motore di Prenotazione insieme ai servizi di Digital Marketing e Web Design. Da più di 16 anni sul mercato Internazionale con uffici.. Read more »
Xenia Lab: Trippus event solutions online
Loved by event organizers, now tailored for Hotels: an end-to-end solution for all in-house Congresses, Conferences and Special Events. • Registration system via web and mobile • Confirmation e-mail • Automatic SMS distribution • Mobile website (web-based event app) • Reports • Best in class customer support ALL IN ONE CLICK! Plenty of Upselling opportunities.. Read more »
Carlo Fontana guest of GONG!
Managing the Guest Experience: High Tech or High Touch? Your perfect equation: guest satisfaction, reputation, revenue. We will consider the roll of people (High Touch) and technology (high tech) to create happier guests, who come back, become your ambassadors and improve the brand value through strong word of mouth.
11:00
Alessandra Farabegoli guest of GONG!
In Italian
Getting to your destination (via Inbox).
The deliverability in email marketing explained using human words.
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Now you see me
In English
We here at BTO have always viewed and carefully analyzed what Google does on Travel Online.
However, this year we aim to go a little further, discovering designs and ideas that will change the world from Mountain View.
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Keynote Speaker
Fabio Vaccarono Google
Interviewer
Giancarlo Carniani BTO2017 | TEN
5stelle* and Italo Paltrinieri: Last minute revenue
Today, even with excellent programming, we still need to decide how to manage unsold rooms in real time. This is why it is decisive to act promptly and knowledgably. With Italo Paltrinieri, one of the leading Italian experts in the Sales&Revenue field, we will investigate what to do to improve performance at the last minute… Read more »
Miriam Bertoli guest of GONG!
In Italian
A tourist facility communicates online with 12 thousand visitors a day, when things go well, and even when an emergency erupts.
Miriam Bertoli interviews Miki Barone, Social Media and Events Manager at Camping Village Marina in Venice (Cavallino).
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Oscar Wifi: 30 minutes for a quick look at GDPR for your hotel: false myths and some (un)certainties!
On May 25, 2018, the General Regulation on Personal Data Protection (EU) 2016/679 will come into force. What is it and what activities to undertake as a hotelier? Three basic rules to stick to in the path required to go along with the new legislation. Presentation cured by: Oscar WifiRead more »
12:00
Healing Hotels of the world
Adaptability to Change – How to Succeed in a Fast Paced Me-World How can we as a global community stay committed to our personal wellbeing and adapt to the technological acceleration that will continue to grow? The fast paced Me-World is for many of us simply overwhelming. We are constantly under the pressure to be.. Read more »
Five Italian Cities Struggling with Over-tourism?
In Italian
The Ministry of Cultural Heritage and Tourism MiBACT opened a roundtable with the town councilors for tourism in five cities: Milan, Venice, Florence, Rome, and Naples.
On 27 July, Minister Dario Franceschini signed a protocol of cooperation between the Ministry and the five cities, a first step towards sharing choices regarding the protection of sites beleaguered by tourism.
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Robert Piattelli, Anna Paola Concia, Adriano Meloni, Nino Daniele, Paola Mar, Isabella Menichini, Francesco Palumbo
Introduzione di contesto
Francesco Palumbo, Ministero dei beni e le attività culturali e il turismo MiBACT
Talkbacker
Anna Paola Concia, Assessora con delega al Turismo del Comune di Firenze
Isabella Menichini, Direttrice Area Turismo del Comune di Milano
Gaetano Daniele, Assessore con delega al Turismo del Comune di Napoli
Adriano Meloni, Assessore con delega al Turismo del Comune di Roma
Paola Mar, Assessore con delega al Turismo del Comune di Venezia
Moderator
Robert Piattelli BTO2017 | TEN
Luxury or Lifestyle
In English
In new hotel concepts, we have long been "over and above" the starred ratings.
Are we now perhaps also losing the luxury rating?
Indeed, it seems more important for the hotel industry to have truly creative, rather than expensive, plans, in search of “lifestyle” hotels, with some tips to consider on how to do it.
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Keynote Speaker
Ioana Alina Georgescu NH Collection & nhow Hotels
Debate
Stefano Pediconi Hotel & Spa Design
Interviewer
Giulia Eremita BTO2017 | TEN
ENEL: Green tourism and E-mobility: from potential to reality
Accommodation facilities are increasingly facing new demand of sustainable tourism. The challenge is to meet the needs of the growing number of tourists that are keen to the benefits of green travel. Enel offers innovative and integrated mobility solutions designed specifically for accommodation facilities, enabling them to be active protagonists of the electric mobility revolution.. Read more »
Intesa Sanpaolo: Innovazione e startup nel turismo: guidano i mega-trend
Presentation cured by: Intesa SanpaoloRead more »
Mirko Lalli guest of GONG!
In Italian
Everything I learned by launching a startup trip. In Italy…
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14:00
The Digital World of TUI
In English
We often forget that 70% of hotel bookings are still “offline” or rather, are considered as such.
Through the words of the CEO of Europe’s largest holiday group, we will try to understand alternative digital strategies to the Booking-Expedia duopoly.
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Interviewer
Philip Wolf BTO2017 | TEN
Keynote Speaker
Friedrich Joussen TUI Group
Four Short Stories
Four stories of change, regeneration, renewal. Let’s listen to the stories of persons that got back in the game, with effort and determination, not only in the travel world.Read more »
Bidtotrip: Ottimizzazione del Revpar grazie alle tecniche di dinamic price
Le compagnie aeree gia’ da diversi anni utilizzano per la costruzione tariffaria strategie di dinamic price, facendo della variabile tempo un elemento chiave. Il mondo dell’hotellerie non deve essere da meno, interpolando correttamente la domanda e l’offerta in funzione del tempo puo’ vedere significativi cambiamenti sull’indicatore RevPAR. Bidtotrip e’ il partner che entra in scena.. Read more »
Double Digit
In English
Part #1
Iceland is not just the homeland of volcanoes and geysers. Not surprisingly the country also happens to be good at football. In addition, there has been a big technological breakthrough with a platform like Bokun as one of the cornerstones. Let’s learn more.
Part #2
One of the most successful startups in Europe is also one of the most interesting cases to follow. Going from A to B with just one ticketing has always been one of the main goals of travel, regardless of the means used. They have succeeded.
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Parte #1
Hjalti Baldursson Bokun
Stefano Zeni GTA
Nicola Delvecchio Teamwork
Parte #2
Filippo Bonsanti GoEuro
Nicola Delvecchio Teamwork
Hoxell
Hoxell is an innovative work system for excellence in hospitality standards. It combines software and people to improve guest satisfaction and grow customer loyalty through staff empowerment. Perfectly interfaced with your PMS, our platform enables a deep interaction between a hotel’s guests and staff, providing outstanding customer service by constantly engaging with them at multiple.. Read more »
GP Dati: The handbook for your online presence: 10 sins to avoid and how to improve yourself
The online presence must be handled with the same care and attention you use to handle furniture, equipments and details: it has to be constantly maintained, kept to the best and especially shown in the most appropriate manner. Come and find out how to do it! Presentation cured by: GP DatiRead more »
15:00
Ask me anything: Expedia
In English
It was a very special year with Expedia, going from a change in management after thirteen years to announcing a strategic agreement with Thomas Cook.
We will endeavor to understand more through an interview with one of its top managers.
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Destinations: Spain, Slovenia, and Italy, what is the role of foreign offices?
A round table on the role of governmental Tourism Organisations and Agencies foreign offices. Spain, Slovenia, and Italy discuss about the state-of-the-art, future projects, chaired by the responsible of a DMO. Inside and towards a world changing rapidly. ——– BTO2017 | TEN – I feel Slovenia BTO2017 | TEN – Gianni Bastianelli – ENIT BTO2017.. Read more »
Destinations models en Route
In English
Cities are installing ever more advanced digital connections.
Can they be the answers to an integrated distribution of tourist services?
We look at the situation in three cities: Florence, Prague, and Tel Aviv.
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Keynote
Carlotta Ferrari Destination Florence
Talkback
Jana Hudcova City of Prague
Yadin Katz Tel Aviv Global
Moderator
Antonio Pezzano DMI
Elementare Watson
In Italian
Raise your hand if you have never heard of the Watson project, an ingenious artificial intelligence plan with countless applications in the travel world.
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Francesco Tapinassi guest of GONG!
In Italian
Protagoras, Pirandello, Totò, and TripAdvisor: Reviews are a serious matter.
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16:00
Danilo Beltrante guest of GONG!
Living from tourism and happy in Italy.
Startup Italian Open 2017 | The final
There will be our second travel startup contest, which was so successful last year.
The winner of the first contest, “Sharewood”, also won a People’s Choice Award at Phocuswright Europe.
Who will win the coveted trophy this year?
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Tourism and Terrorism, the new challenges through the net and according to destination
The current international scenarios and geopolitical events show that tourists (and tourism) are a specific target of terrorism strategy; diffuse terror and destabilise political balances are its objectives. Limiting the effects of a pervasive war, diffused, and delocalised; deal with the direct damages, costs, and expenses of tour operators and companies operating in the tourism.. Read more »
The digital life of an Airline
In English
KLM has always been the worldwide leader in digital airline innovation.
Its ideas and campaigns have always been at the forefront, considered the best not just within the industry.
At BTO, we have cited them for years and finally, after years of insisting, we will have their own representative on stage.
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Keynote Speaker
Carolijn Hauwert KLM Airlines
Talkback
Marco Carrai Toscana Aeroporti S.p.A.
Moderator
Miriam Bertoli Formatrice
Arturo Salerno guest of GONG!
15 Rounds. Debunking myths and implementing trends in hospitality internet marketing.
Michil Costa guest of GONG!
I love and do what I want.
17:00
Facebook: AI and travel marketing
In Italian
It is progressively more at the center of our social life. In fact, it is increasingly at the center of our lives.
Travel Online is no exception, from reviews to engagements to promotions.
Is it the winner of everything?
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There is always a second chance
In English
Secondary ticketing is just a revenue management system applied to tickets for attractions, concerts, and sports events.
This well-known practice used by hotels and airlines now also has been widely implemented in the secondary ticketing field.
A panel not to be missed.
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Keynote Speaker
Franz Blechschmidt Smart Pricer
Talkback
Lorenzo Lopez Box Office
Mariangela Gabriele Maggio Musicale Fiorentino
Moderator
Emanuele Mansueti Ars Hotels
Riccardo Russo guest of GONG!
Exploring, Learning, Doing, and Innovating. From Messina to London at 18 years of age.
Giancarlo Carniani guest of GONG!
It’s the end of the world as we know it and I feel fine.
