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Hall

 10:00

Vivere di Turismo: The Path to Success – 7 Stages of a Thriving VR Business and a Road Map to Get

What makes the difference between a successful business and one destined to lose? Why certain businesses thrive while others decline and disappear? Danilo shares the mechanisms that make a business succeed and identifies 7 stages each entrepreneur goes through so you see where you stand and you know what to do next. You’ll learn: –.. Read more »

In Italian

MM-ONE Group: From Digital to Marketing Automation: the right integrations for business online growth

Nowadays Internet plays a crucial role in the business development of every company. Success is achieved through the optimization of the company’s strategies, not only with efficient tools properly set-up for every customer, but mainly with the expertise of a partner capable of leading the company in the digital area. Presentation cured by: MM-ONE GroupRead more »

In Italian

Serenissima Informatica: The solution to know all about your guests

The new world of the systems that talk to each other to anticipate the requests of the guests and increase efficiency and revenues of the hotel. The evolution of technology and computer science allow hoteliers to free their creativity and imagine big advantages: know all about their guests to anticipate requests, improve loyalty and increase.. Read more »

In Italian
 11:00

Get your business done

The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.

In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.

Let’s look at the situation.

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Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB

Talkbacker
Luca Perfetto florencetown

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Wi-Fi Hotel: The new age of hospitality Wi-Fi: monetizing the most sought-after service for hotel guest, turning it into a channel for interacting with customers, selling more and improving the ratings on travel portals

Modern hotel Wi-Fi platforms can provide value to hoteliers too, as well as to guests. Through their existing Wi-Fi systems, hotels can pay off the ever-growing investments in technology, by creating innovative strategies for communicating with guests, selling additional services and getting more positive reviews on travel portals. During the seminar, we will describe several.. Read more »

In Italian

GestioneAlbergo: Leo ABC – Analytics Business Control make your work easier. The efficiency of the hotel beyond the Revenue Management

Leo ABC offers a radical change over the traditional Business Intelligence systems, providing the ability to easily define your Revenue Management strategies embedded in a total hotel control. Leo ABC focuses on overcoming the traditional limits which many softwares on the market are run into, such as a difficult understanding and confused amount of data,.. Read more »

In Italian
 12:00

Hotel Solutions: Revenue Management, web e comunicazione: un approccio olistico

The profitability of the Hotel Company: costs and prices; Revenue Management as guideline of the company strategy; Revenue Management, Dynamic Pricing and web; Visibility, contents and applied price: operating in accordance with a unique approach web coomunication, social media and OTA; Parity Rate, legislation and business opportunity. Presentation cured by: Hotel SolutionsRead more »

In Italian

Ask me anything: booking[dot]com

Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.

This year we are awaiting him with a barrage of questions and observations.

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Interview
Peter Verhoeven Booking.com

Interviewer
Giancarlo Carniani BTO2017 | TEN

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Fastbooking: Metasearch & Display Ads : the new winning distribution sources for hotels?

FASTBOOKING reveals the results of a study conducted on a sample of over 1.000 hotels to better understand the trend of Metasearch and Display Ads getting the best results in attracting traffic and profiled customers to hotels’ websites and offering the best return of investment. Presentation cured by: FASTBOOKINGRead more »

In Italian
 14:00

I love OTA! NO, I don’t!

It is neither a debate, nor a comparison.

One large OTA will explain why millions of people rely on their services and how to succeed with them.

Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.

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Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist

Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality

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Bookingfor: Come pianificare una corretta strategia di promozione utilizzando i dati del territorio – I dati Predittivi

Ogni destinazione ha a disposizione una importante mole di dati provenienti da diverse sorgenti che spesso viene ignorata. E’ possibile aggregare e utilizzare questi dati per guidare le scelte di promozione di chi gestisce la promozione della Destinazione? Quali sono i dati veramente importanti e quali informazioni sono in grado di darci? In questo intervento.. Read more »

SiteMinder: Hotel Tech Strategies – How to use technology to get ahead of your local competition

Technology has become critical to both attracting and retaining hotel guests. More than ever, you need to stay up-to-date on who your target consumer is, what technology to use to reach them, and how to use those tools to stay ahead in a market that is fast consolidating and leaving you fewer reliable, independent choices.. Read more »

In Italian
 15:00

trivago, 10 Years On

Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”

Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.

One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.

——–

Keynote Speaker
Malte Siewert trivago

Interviewer
Philip Wolf BTO2017 | TEN

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Nozio: Next Hotel Marketing Trends: selling your hotel’s inventory with acquisition costs close to 0%

An overview of the new trends in the Hotel Marketing scenario, with a precise goal: to grow your business keeping acquisition costs as close to 0% as possible. In this presentation: Tools & Strategies that allow Hotels to reach new customers before competitors: Travel Intent advertising, new opportunities in Metasearch advertising, advanced Remarketing strategies and.. Read more »

In Italian

That’s Italy Folks!

Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.

The latest trends show Italians making increasingly frequent use of the “owl”.

——–

Keynote Speaker
Charlie Ballard TripAdvisor

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 16:00

Evols: Give me 30 minutes and you’ll discover 3 amazing techniques to increase your hotel’s sales and generate more profits

Improve the revenue and margins of your organization through targeted marketing strategies and technology tools tailored to your reality, your resources, and your goals. Find out how to increase direct sales, by exploiting and not fighting the OTA channel. Get new customers and keep the ones you already have through a "reasoned" use of online.. Read more »

In Italian

Studying alternative accommodations DNA

Airdna is a company that analyzes all Airbnb data. With Scott Shartford, we will look at the impact of multinationals on the Italian market, taking in all aspects of growth and development.

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Keynote Speaker
Scott Shartford AirDNA

Interviewer
Douglas Quinby PhoCusWright

Talkbacker
Marc Sampietro The Student Hotel

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 09:00

Parity Rate: Bedzzle

Bedzzle is the new All-in-one solution for your hotel. It’s the first suite of easy to use advanced tools.Powerful for the most exigent. Accessible to all. Manage your sales channel with few clicks and have control over your hotel thanks to the PMS, Booking Engine, Channel Manager and Hotel-CMS, the new technology for your website… Read more »

In Italian
 10:00

Xenia Lab: Trippus event solutions online

Loved by event organizers, now tailored for Hotels: an end-to-end solution for all in-house Congresses, Conferences and Special Events. • Registration system via web and mobile • Confirmation e-mail • Automatic SMS distribution • Mobile website (web-based event app) • Reports • Best in class customer support ALL IN ONE CLICK! Plenty of Upselling opportunities.. Read more »

In Italian

Bookassist: OTA, smetto quando voglio

Nel keynote saranno fornite strategie per rafforzare il Brand Online ed aiutare ad incrementare il fatturato diretto proveniente dal Sito Ufficiale. Bookassist offre strategie online a 360º, grazie alla pluripremiata tecnologia del suo Motore di Prenotazione insieme ai servizi di Digital Marketing e Web Design. Da più di 16 anni sul mercato Internazionale con uffici.. Read more »

In Italian
 11:00

5stelle* and Italo Paltrinieri: Last minute revenue

Today, even with excellent programming, we still need to decide how to manage unsold rooms in real time. This is why it is decisive to act promptly and knowledgably. With Italo Paltrinieri, one of the leading Italian experts in the Sales&Revenue field, we will investigate what to do to improve performance at the last minute… Read more »

In Italian

Oscar Wifi: 30 minutes for a quick look at GDPR for your hotel: false myths and some (un)certainties!

On May 25, 2018, the General Regulation on Personal Data Protection (EU) 2016/679 will come into force. What is it and what activities to undertake as a hotelier? Three basic rules to stick to in the path required to go along with the new legislation. Presentation cured by: Oscar WifiRead more »

In Italian
 14:00

Bidtotrip: Ottimizzazione del Revpar grazie alle tecniche di dinamic price

Le compagnie aeree gia’ da diversi anni utilizzano per la costruzione tariffaria strategie di dinamic price, facendo della variabile tempo un elemento chiave. Il mondo dell’hotellerie non deve essere da meno, interpolando correttamente la domanda e l’offerta in funzione del tempo puo’ vedere significativi cambiamenti sull’indicatore RevPAR. Bidtotrip e’ il partner che entra in scena.. Read more »

In Italian

The Digital World of TUI

We often forget that 70% of hotel bookings are still “offline” or rather, are considered as such.

Through the words of the CEO of Europe’s largest holiday group, we will try to understand alternative digital strategies to the Booking-Expedia duopoly.

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Interviewer
Philip Wolf BTO2017 | TEN

Keynote Speaker
Friedrich Joussen TUI Group

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Hoxell

Hoxell is an innovative work system for excellence in hospitality standards. It combines software and people to improve guest satisfaction and grow customer loyalty through staff empowerment. Perfectly interfaced with your PMS, our platform enables a deep interaction between a hotel’s guests and staff, providing outstanding customer service by constantly engaging with them at multiple.. Read more »

In Italian
 15:00

Ask me anything: Expedia

It was a very special year with Expedia, going from a change in management after thirteen years to announcing a strategic agreement with Thomas Cook.

We will endeavor to understand more through an interview with one of its top managers.

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Interview
Ait Vonke Expedia

Interviewer
Douglas Quinby PhoCusWright

  • flickr
 17:00

Facebook: AI and travel marketing

It is progressively more at the center of our social life. In fact, it is increasingly at the center of our lives.

Travel Online is no exception, from reviews to engagements to promotions.

Is it the winner of everything?

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BTO2017 | TEN Facebook

Keynote Speaker
Marco Grossi Facebook

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There is always a second chance

Secondary ticketing is just a revenue management system applied to tickets for attractions, concerts, and sports events.

This well-known practice used by hotels and airlines now also has been widely implemented in the secondary ticketing field.

A panel not to be missed.

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Keynote Speaker
Franz Blechschmidt Smart Pricer

Talkback
Lorenzo Lopez Box Office
Mariangela Gabriele Maggio Musicale Fiorentino

Moderator
Emanuele Mansueti Ars Hotels

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