Disrupting from inside
In English
Over the last two years, AccorHotels’ objective has been a true digital revolution.
Its CEO Sebastian Bazin has carried out one of the largest digital restructurings in the world of tourism.
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Events
Apri/Chiudi
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11:00
14:00
Different technologies in vacations rentals
How to automatize 99% of the working process in the Vacation Rental area thanks to technology and how to optimize the revenue strategy of the apartments. Property Management and the non hotel offer with the short term rentals formula has brought a revolution in the way people travel all over the world. Competition is high.. Read more »
Hotel Fuck’up
There are difficult moments that the companies sometimes cannot foresee. The use of many data sources should allow every tourism company to equip themselves in advance for disasters. Often it is not so. ——– BTO2017 | TEN – Roberto NecciRead more »
15:00
The Research Files
Research Files are the cornerstones of research that BTO wanted to entrust to up-and-coming companies that try to providing innovative services, in addition to using analyses and views of the online world.Read more »
16:00
A beautiful (hotel) mind
There are magical hotels. There are challenges that only who imagined them can talk about them. Here we talk about Cave Bianche Hotel of Favignana, a fantastic project in Italy, a country that is able to imagine redesign itself at best.Read more »
17:00
The Hospitality industry goes local
Global international hotel chains versus local independent hotels, what do they have in common? Costs and benefits of a chain affiliation versus staying independent. What are the best practices of the brands to keep the local identity sustainable raising awareness through international brands? Internet distribution and marketing have dramatically leveled the playing field over the.. Read more »
09:00
The Prons and Cons of Revenue
In English
Revenue Management has always been a key topic in the BTO program.
We started talking about it ten years ago with Andrew Morsi.
Let’s look at what has changed since then and what track new platforms like LodgIQ are following.
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Keynote Speaker
Andrew Morsi eRevMax
Fabian Bartnick LodgIQ
Talkback
Wilko Weber Swiss Hospitality Solutions
Luciano Scauri SKL International Consulting
10:00
Customer experience & Digital Engagement
In Italian
Digital engagement is like a set table, every company needs everything to be in perfect order, although the table may not be used.
Businesses are increasingly dealing with new tools. It’s a rather big problem…
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Keynote
Raimondo Gissara #BE
Talkback
Giovanna Manzi BTO2017 | TEN
Sandro Moretti Simple Agency
Moderator
Maria Teresa Lamberti Giornalista RAI
11:00
12:00
Luxury or Lifestyle
In English
In new hotel concepts, we have long been "over and above" the starred ratings.
Are we now perhaps also losing the luxury rating?
Indeed, it seems more important for the hotel industry to have truly creative, rather than expensive, plans, in search of “lifestyle” hotels, with some tips to consider on how to do it.
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Keynote Speaker
Ioana Alina Georgescu NH Collection & nhow Hotels
Debate
Stefano Pediconi Hotel & Spa Design
Interviewer
Giulia Eremita BTO2017 | TEN
Healing Hotels of the world
Adaptability to Change – How to Succeed in a Fast Paced Me-World How can we as a global community stay committed to our personal wellbeing and adapt to the technological acceleration that will continue to grow? The fast paced Me-World is for many of us simply overwhelming. We are constantly under the pressure to be.. Read more »
14:00
Double Digit
In English
Part #1
Iceland is not just the homeland of volcanoes and geysers. Not surprisingly the country also happens to be good at football. In addition, there has been a big technological breakthrough with a platform like Bokun as one of the cornerstones. Let’s learn more.
Part #2
One of the most successful startups in Europe is also one of the most interesting cases to follow. Going from A to B with just one ticketing has always been one of the main goals of travel, regardless of the means used. They have succeeded.
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Parte #1
Hjalti Baldursson Bokun
Stefano Zeni GTA
Nicola Delvecchio Teamwork
Parte #2
Filippo Bonsanti GoEuro
Nicola Delvecchio Teamwork
GP Dati: The handbook for your online presence: 10 sins to avoid and how to improve yourself
The online presence must be handled with the same care and attention you use to handle furniture, equipments and details: it has to be constantly maintained, kept to the best and especially shown in the most appropriate manner. Come and find out how to do it! Presentation cured by: GP DatiRead more »
17:00
There is always a second chance
In English
Secondary ticketing is just a revenue management system applied to tickets for attractions, concerts, and sports events.
This well-known practice used by hotels and airlines now also has been widely implemented in the secondary ticketing field.
A panel not to be missed.
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Keynote Speaker
Franz Blechschmidt Smart Pricer
Talkback
Lorenzo Lopez Box Office
Mariangela Gabriele Maggio Musicale Fiorentino
Moderator
Emanuele Mansueti Ars Hotels
