Disrupting from inside
In English
Over the last two years, AccorHotels’ objective has been a true digital revolution.
Its CEO Sebastian Bazin has carried out one of the largest digital restructurings in the world of tourism.
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Events
Apri/Chiudi
Use the filters for the advanced search of events
11:00
Get your business done
In English
The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.
In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.
Let’s look at the situation.
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Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB
Talkbacker
Luca Perfetto florencetown
12:00
Ask me anything: booking[dot]com
In English
Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.
This year we are awaiting him with a barrage of questions and observations.
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Interview
Peter Verhoeven Booking.com
Interviewer
Giancarlo Carniani BTO2017 | TEN
14:00
I love OTA! NO, I don’t!
In English
It is neither a debate, nor a comparison.
One large OTA will explain why millions of people rely on their services and how to succeed with them.
Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.
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Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist
Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality
15:00
trivago, 10 Years On
In English
Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”
Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.
One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.
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Keynote Speaker
Malte Siewert trivago
Interviewer
Philip Wolf BTO2017 | TEN
16:00
A beautiful (hotel) mind
There are magical hotels. There are challenges that only who imagined them can talk about them. Here we talk about Cave Bianche Hotel of Favignana, a fantastic project in Italy, a country that is able to imagine redesign itself at best.Read more »
Studying alternative accommodations DNA
In English
Airdna is a company that analyzes all Airbnb data. With Scott Shartford, we will look at the impact of multinationals on the Italian market, taking in all aspects of growth and development.
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Keynote Speaker
Scott Shartford AirDNA
Interviewer
Douglas Quinby PhoCusWright
Talkbacker
Marc Sampietro The Student Hotel
Can museums use revenue techniques?
Why can only airplanes and hotels carry out revenue procedures? Also, museums could do it, besides they respond to the same rules and solicitations. Let’s talk about it with an important director.Read more »
17:00
Do you see a future for DMO?
In English
TENTENNARE. What have DMOs done and what will they be doing in 10 years?
Communication, marketing, management, forums, lobbying?
All, some, or none of these activities?
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Keynote Speaker
Josep Ejarque FourTourism
Gustavo Koniszczer FutureBrand
Conclusions
Antonio Pezzano DMI
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11:00
Now you see me
In English
We here at BTO have always viewed and carefully analyzed what Google does on Travel Online.
However, this year we aim to go a little further, discovering designs and ideas that will change the world from Mountain View.
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Keynote Speaker
Fabio Vaccarono Google
Interviewer
Giancarlo Carniani BTO2017 | TEN
12:00
Luxury or Lifestyle
In English
In new hotel concepts, we have long been "over and above" the starred ratings.
Are we now perhaps also losing the luxury rating?
Indeed, it seems more important for the hotel industry to have truly creative, rather than expensive, plans, in search of “lifestyle” hotels, with some tips to consider on how to do it.
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Keynote Speaker
Ioana Alina Georgescu NH Collection & nhow Hotels
Debate
Stefano Pediconi Hotel & Spa Design
Interviewer
Giulia Eremita BTO2017 | TEN
14:00
The Digital World of TUI
In English
We often forget that 70% of hotel bookings are still “offline” or rather, are considered as such.
Through the words of the CEO of Europe’s largest holiday group, we will try to understand alternative digital strategies to the Booking-Expedia duopoly.
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Interviewer
Philip Wolf BTO2017 | TEN
Keynote Speaker
Friedrich Joussen TUI Group
Double Digit
In English
Part #1
Iceland is not just the homeland of volcanoes and geysers. Not surprisingly the country also happens to be good at football. In addition, there has been a big technological breakthrough with a platform like Bokun as one of the cornerstones. Let’s learn more.
Part #2
One of the most successful startups in Europe is also one of the most interesting cases to follow. Going from A to B with just one ticketing has always been one of the main goals of travel, regardless of the means used. They have succeeded.
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Parte #1
Hjalti Baldursson Bokun
Stefano Zeni GTA
Nicola Delvecchio Teamwork
Parte #2
Filippo Bonsanti GoEuro
Nicola Delvecchio Teamwork
15:00
Ask me anything: Expedia
In English
It was a very special year with Expedia, going from a change in management after thirteen years to announcing a strategic agreement with Thomas Cook.
We will endeavor to understand more through an interview with one of its top managers.
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