Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”

Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.

One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.