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Hall

 09:00

Do Androids Dream of Electric Sheep?

Artificial intelligence era is starting. We do not know exactly when the “singular event” will occur (that is, when artificial intelligence will overcome the human one), but we must start thinking about ethical problems, while there is still time. ——– BTO2017 | TEN – Mariarosaria Taddeo – Oxford Internet Institute BTO2017 | TEN – Giovanni.. Read more »

  • slideshare
 10:00

Travel Rocks

In English

It is a visionary and diverse model, a virtual reality that the travel industry still regards with aloofness as well as some distrust.

Nevertheless, it is here to stay, from artificial intelligence to visions.

——–

BTO2017 | TEN - Travel Rocks

Keynote Speaker
Marco Savini BigRock

  • flickr

Keesy: the revolution of self check-in

Can hosts and managers of non-hotel accommodation welcome guests, offering them a quality, flexible and bespoke service, without sacrificing all their time? The answer is simpler than it might appear. Technology is revolutionising the relationship with the guest in every area of accommodation services, radically changing the work of the host, not only in small.. Read more »

In Italian
 11:00

Be aware of keyboards lions

They are called ‘keyboard warriors’. The language problem is currently one greatest problems of the universe of the socials. The ‘Parole O_stili’ project has prepared a behaviour manifesto for the online language. Let’s try to talk in a correct way. ——– BTO2017 | TEN – Parole O_Stili – Rosy RussoRead more »

  • slideshare

Get your business done

The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.

In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.

Let’s look at the situation.

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Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB

Talkbacker
Luca Perfetto florencetown

  • youtube
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 12:00

Ask me anything: booking[dot]com

Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.

This year we are awaiting him with a barrage of questions and observations.

——–

Interview
Peter Verhoeven Booking.com

Interviewer
Giancarlo Carniani BTO2017 | TEN

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Artificial intelligence in tourism: what human beings and humanoids think about it?

Tourism will not be immune from the changes caused by artificial intelligence. Let’s talk of what is already on the market, without waiting for the future. ——– BTO2017 | TEN – CISET – Federica MontagutiRead more »

In Italian
 14:00

I love OTA! NO, I don’t!

It is neither a debate, nor a comparison.

One large OTA will explain why millions of people rely on their services and how to succeed with them.

Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.

——–

Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist

Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality

  • flickr
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 15:00

trivago, 10 Years On

Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”

Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.

One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.

——–

Keynote Speaker
Malte Siewert trivago

Interviewer
Philip Wolf BTO2017 | TEN

  • flickr

That’s Italy Folks!

Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.

The latest trends show Italians making increasingly frequent use of the “owl”.

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Keynote Speaker
Charlie Ballard TripAdvisor

  • flickr
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 16:00
 10:00

The way to innovate

Something we have yet to understand in the world of travel is what direction innovation will take over the next ten years.

We are anticipating even more extensive changes than those already experienced, while seeking to increase our understanding through one of the most dynamic companies in travel innovation.

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Keynote Speaker
Olaf Slater Sabre

Talkback
Fernando Olivera Snapshot

Moderator
Mirko Lalli Travel Appeal

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 11:00

Now you see me

We here at BTO have always viewed and carefully analyzed what Google does on Travel Online.

However, this year we aim to go a little further, discovering designs and ideas that will change the world from Mountain View.

——–

Keynote Speaker
Fabio Vaccarono Google

Interviewer
Giancarlo Carniani BTO2017 | TEN

  • flickr
  • slideshare
 12:00

ENEL: Green tourism and E-mobility: from potential to reality

Accommodation facilities are increasingly facing new demand of sustainable tourism. The challenge is to meet the needs of the growing number of tourists that are keen to the benefits of green travel. Enel offers innovative and integrated mobility solutions designed specifically for accommodation facilities, enabling them to be active protagonists of the electric mobility revolution.. Read more »

In Italian
 14:00
 15:00

Ask me anything: Expedia

It was a very special year with Expedia, going from a change in management after thirteen years to announcing a strategic agreement with Thomas Cook.

We will endeavor to understand more through an interview with one of its top managers.

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Interview
Ait Vonke Expedia

Interviewer
Douglas Quinby PhoCusWright

  • flickr
 16:00

The digital life of an Airline

KLM has always been the worldwide leader in digital airline innovation.

Its ideas and campaigns have always been at the forefront, considered the best not just within the industry.

At BTO, we have cited them for years and finally, after years of insisting, we will have their own representative on stage.

——–

Keynote Speaker
Carolijn Hauwert KLM Airlines

Talkback
Marco Carrai Toscana Aeroporti S.p.A.

Moderator
Miriam Bertoli Formatrice

  • youtube
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 17:00

Facebook: AI and travel marketing

It is progressively more at the center of our social life. In fact, it is increasingly at the center of our lives.

Travel Online is no exception, from reviews to engagements to promotions.

Is it the winner of everything?

——–

BTO2017 | TEN Facebook

Keynote Speaker
Marco Grossi Facebook

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