Events
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The State of the Travel Net
Travel Online’s storyline for the next ten years, was represented this year via Phocuswright’s vision and research by its top researcher Douglas Quinby, for the first time at Fortezza da Basso.
Do Androids Dream of Electric Sheep?
Artificial intelligence era is starting. We do not know exactly when the “singular event” will occur (that is, when artificial intelligence will overcome the human one), but we must start thinking about ethical problems, while there is still time. ——– BTO2017 | TEN – Mariarosaria Taddeo – Oxford Internet Institute BTO2017 | TEN – Giovanni.. Read more »
Travel Rocks
It is a visionary and diverse model, a virtual reality that the travel industry still regards with aloofness as well as some distrust.
Nevertheless, it is here to stay, from artificial intelligence to visions.
See The World from a different perspective
Traveling is about learning, experiencing, and exploring – all things that we can do through the new experiences that technology makes available to us.
Keesy: the revolution of self check-in
Can hosts and managers of non-hotel accommodation welcome guests, offering them a quality, flexible and bespoke service, without sacrificing all their time? The answer is simpler than it might appear. Technology is revolutionising the relationship with the guest in every area of accommodation services, radically changing the work of the host, not only in small.. Read more »
Disrupting from inside
Over the last two years, AccorHotels’ objective has been a true digital revolution.
Its CEO Sebastian Bazin has carried out one of the largest digital restructurings in the world of tourism.
Be aware of keyboards lions
They are called ‘keyboard warriors’. The language problem is currently one greatest problems of the universe of the socials. The ‘Parole O_stili’ project has prepared a behaviour manifesto for the online language. Let’s try to talk in a correct way. ——– BTO2017 | TEN – Parole O_Stili – Rosy RussoRead more »
Get your business done
The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.
In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.
Let’s look at the situation.
Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB
Talkbacker
Luca Perfetto florencetown
Ask me anything: booking[dot]com
Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.
This year we are awaiting him with a barrage of questions and observations.
Interview
Peter Verhoeven Booking.com
Interviewer
Giancarlo Carniani BTO2017 | TEN
Artificial intelligence in tourism: what human beings and humanoids think about it?
Tourism will not be immune from the changes caused by artificial intelligence. Let’s talk of what is already on the market, without waiting for the future. ——– BTO2017 | TEN – CISET – Federica MontagutiRead more »
Is there life beyond OTA?
It is hard to believe that there is life beyond the duopoly that dominates the online market.
Yet, in reality, the world market share of these two OTAs does leave room for so much more.
I love OTA! NO, I don’t!
It is neither a debate, nor a comparison.
One large OTA will explain why millions of people rely on their services and how to succeed with them.
Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.
Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist
Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality
Video killed the (picture) star
The multitude of different video formats that today circulate on the web allow us to desire different tourism communication. Five years ago, Vimeo was broken by the arrival of the video of the then unknow Rick Mereki. Eat, Move and Learn marked a watershed in the tourism video category showing the users how it is.. Read more »
trivago, 10 Years On
Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”
Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.
One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.
Keynote Speaker
Malte Siewert trivago
Interviewer
Philip Wolf BTO2017 | TEN
That’s Italy Folks!
Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.
The latest trends show Italians making increasingly frequent use of the “owl”.
Can museums use revenue techniques?
Why can only airplanes and hotels carry out revenue procedures? Also, museums could do it, besides they respond to the same rules and solicitations. Let’s talk about it with an important director.Read more »
The way to innovate
Something we have yet to understand in the world of travel is what direction innovation will take over the next ten years.
We are anticipating even more extensive changes than those already experienced, while seeking to increase our understanding through one of the most dynamic companies in travel innovation.
Keynote Speaker
Olaf Slater Sabre
Talkback
Fernando Olivera Snapshot
Moderator
Mirko Lalli Travel Appeal
Now you see me
We here at BTO have always viewed and carefully analyzed what Google does on Travel Online.
However, this year we aim to go a little further, discovering designs and ideas that will change the world from Mountain View.
Keynote Speaker
Fabio Vaccarono Google
Interviewer
Giancarlo Carniani BTO2017 | TEN
ENEL: Green tourism and E-mobility: from potential to reality
Accommodation facilities are increasingly facing new demand of sustainable tourism. The challenge is to meet the needs of the growing number of tourists that are keen to the benefits of green travel. Enel offers innovative and integrated mobility solutions designed specifically for accommodation facilities, enabling them to be active protagonists of the electric mobility revolution.. Read more »
Four Short Stories
Four stories of change, regeneration, renewal. Let’s listen to the stories of persons that got back in the game, with effort and determination, not only in the travel world.Read more »
Ask me anything: Expedia
It was a very special year with Expedia, going from a change in management after thirteen years to announcing a strategic agreement with Thomas Cook.
We will endeavor to understand more through an interview with one of its top managers.
Elementare Watson
Raise your hand if you have never heard of the Watson project, an ingenious artificial intelligence plan with countless applications in the travel world.
The digital life of an Airline
KLM has always been the worldwide leader in digital airline innovation.
Its ideas and campaigns have always been at the forefront, considered the best not just within the industry.
At BTO, we have cited them for years and finally, after years of insisting, we will have their own representative on stage.
Keynote Speaker
Carolijn Hauwert KLM Airlines
Talkback
Marco Carrai Toscana Aeroporti S.p.A.
Moderator
Miriam Bertoli Formatrice
Facebook: AI and travel marketing
It is progressively more at the center of our social life. In fact, it is increasingly at the center of our lives.
Travel Online is no exception, from reviews to engagements to promotions.
Is it the winner of everything?
