Mirko Lalli

Founder e CEO di Travel Appeal

He obtained a degree in Communication at the University of Florence, and has a 15-year experience in the marketing and digital communication sector to which he contributed with articles and publications.

He had the assignment of Corporate Communication Management of Clouditalia SpA and, among the other experiences, he was Marketing and Communication Director of Fondazione Sistema Toscana, where he ideated and coordinated "ToscanaLab" and "Internet Bene Comune" projects, coordinated the marketing and promotion campaign of Tuscany Region "Voglio Vivere Così", for which he conceived the Digital Strategy coordinating also the web-marketing activities and the works of the "Socialmedia Team".

Consultant and trainer in digital communication, with specific attention to the tourism world, he is a teacher at the Master in Business Communication at the University of Siena and Master in Social Media Marketing of the IULM University of Milan, of which he is also member of the Scientific Committee.

From the first edition he has been collaborating in the ideation and realisation of BTO – Buy Tourism Online.