November 29th [Day One]
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Startup Italian Open 2017 | The preliminary phase (A)
There will be our second travel startup contest, which was so successful last year. The winner of the first contest, “Sharewood”, also won a People’s Choice Award at Phocuswright Europe. Who will win the coveted trophy this year?Read more »
The State of the Travel Net
Travel Online’s storyline for the next ten years, was represented this year via Phocuswright’s vision and research by its top researcher Douglas Quinby, for the first time at Fortezza da Basso.
EMMA: Feel the buzz around!
Feel the buzz around! Tell your stories to the right people in a more visually engaging way! Experience how you can use digital tools to get in touch with your audience, steer conversations and start telling more compelling stories. Start connecting people, places and topics in multimedia presentations that work perfectly on all your communication.. Read more »
Do Androids Dream of Electric Sheep?
Artificial intelligence era is starting. We do not know exactly when the “singular event” will occur (that is, when artificial intelligence will overcome the human one), but we must start thinking about ethical problems, while there is still time. ——– BTO2017 | TEN – Mariarosaria Taddeo – Oxford Internet Institute BTO2017 | TEN – Giovanni.. Read more »
Roberta Milano guest of GONG!
La La Land.
Incredible India
To talk about Asia and its myriad facets, let’s start with a country filled with contradictions, where a sense of “discovery” and the importance of the “experience” are compelling still today. We want to tell you everything about tourism in this country, from the wonder of a trip to India to the needs of a.. Read more »
Travel Rocks
It is a visionary and diverse model, a virtual reality that the travel industry still regards with aloofness as well as some distrust.
Nevertheless, it is here to stay, from artificial intelligence to visions.
Antonio Pezzano guest of GONG!
Tough Questions on Destination Management. ——– BTO2017 | TEN – Antonio Pezzano guest of GONG!
Vivere di Turismo: The Path to Success – 7 Stages of a Thriving VR Business and a Road Map to Get
What makes the difference between a successful business and one destined to lose? Why certain businesses thrive while others decline and disappear? Danilo shares the mechanisms that make a business succeed and identifies 7 stages each entrepreneur goes through so you see where you stand and you know what to do next. You’ll learn: –.. Read more »
MM-ONE Group: From Digital to Marketing Automation: the right integrations for business online growth
Nowadays Internet plays a crucial role in the business development of every company. Success is achieved through the optimization of the company’s strategies, not only with efficient tools properly set-up for every customer, but mainly with the expertise of a partner capable of leading the company in the digital area. Presentation cured by: MM-ONE GroupRead more »
Francesca Campagna guest of GONG!
Ride the Wave: a digital experience.
See The World from a different perspective
Traveling is about learning, experiencing, and exploring – all things that we can do through the new experiences that technology makes available to us.
Museum Gaming. A new future for museums.
Father&Son, the videogame that has seen the active participation of the MANN, Museo Archeologico Nazionale di Napoli (National Archaeological Museum of Naples), represents the first attempt of integration between videogames culture and a Museum Institution trying to create a product that combines two extremely different “cultural heritage” dimensions. What are the advantages of this combination?.. Read more »
The big guy in the room. Getting ready for ASIA
The big Asian companies have landed in Europe. After speaking many times about the evolution of the Chinese market in terms of their internal explosion, we are now seeing the coming expansion of two major players like WeChat and CtripRead more »
Antonio Maresca guest of GONG!
#BacktoBasics: Reflections on the complexities of a tourist facility’s on-line presence. ——– BTO2017 | TEN – Antonio Maresca guest of GONG!
Serenissima Informatica: The solution to know all about your guests
The new world of the systems that talk to each other to anticipate the requests of the guests and increase efficiency and revenues of the hotel. The evolution of technology and computer science allow hoteliers to free their creativity and imagine big advantages: know all about their guests to anticipate requests, improve loyalty and increase.. Read more »
Keesy: the revolution of self check-in
Can hosts and managers of non-hotel accommodation welcome guests, offering them a quality, flexible and bespoke service, without sacrificing all their time? The answer is simpler than it might appear. Technology is revolutionising the relationship with the guest in every area of accommodation services, radically changing the work of the host, not only in small.. Read more »
Disrupting from inside
Over the last two years, AccorHotels’ objective has been a true digital revolution.
Its CEO Sebastian Bazin has carried out one of the largest digital restructurings in the world of tourism.
Fabio Galetto [Google] guest of GONG!
Journey into the Future. ——– BTO2017 | TEN – Google – Fabio Galetto guest of GONG!
Be aware of keyboards lions
They are called ‘keyboard warriors’. The language problem is currently one greatest problems of the universe of the socials. The ‘Parole O_stili’ project has prepared a behaviour manifesto for the online language. Let’s try to talk in a correct way. ——– BTO2017 | TEN – Parole O_Stili – Rosy RussoRead more »
Get your business done
The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.
In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.
Let’s look at the situation.
Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB
Talkbacker
Luca Perfetto florencetown
Sergio Cagol guest of GONG!
"From Bear to Bear", stories of sustainability and development.
Blockchain for dummies
Blockchain is still unknown to many people. Everyone has heard of it but nobody knows the revolution that it could bring and the applications it could have in tourism. Let’s clear some things up.Read more »
Wi-Fi Hotel: The new age of hospitality Wi-Fi: monetizing the most sought-after service for hotel guest, turning it into a channel for interacting with customers, selling more and improving the ratings on travel portals
Modern hotel Wi-Fi platforms can provide value to hoteliers too, as well as to guests. Through their existing Wi-Fi systems, hotels can pay off the ever-growing investments in technology, by creating innovative strategies for communicating with guests, selling additional services and getting more positive reviews on travel portals. During the seminar, we will describe several.. Read more »
GestioneAlbergo: Leo ABC – Analytics Business Control make your work easier. The efficiency of the hotel beyond the Revenue Management
Leo ABC offers a radical change over the traditional Business Intelligence systems, providing the ability to easily define your Revenue Management strategies embedded in a total hotel control. Leo ABC focuses on overcoming the traditional limits which many softwares on the market are run into, such as a difficult understanding and confused amount of data,.. Read more »
Andrew Morsi guest of GONG!
Let’s talk about Rate Parity pros & cons.
Emma Taveri guest of GONG!
Di destinazioni e non: 10 storie di eroi di tutti i giorni. ——– BTO2017 | TEN – Emma Taveri guest of GONG!
Hotel Solutions: Revenue Management, web e comunicazione: un approccio olistico
The profitability of the Hotel Company: costs and prices; Revenue Management as guideline of the company strategy; Revenue Management, Dynamic Pricing and web; Visibility, contents and applied price: operating in accordance with a unique approach web coomunication, social media and OTA; Parity Rate, legislation and business opportunity. Presentation cured by: Hotel SolutionsRead more »
Ask me anything: booking[dot]com
Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.
This year we are awaiting him with a barrage of questions and observations.
Interview
Peter Verhoeven Booking.com
Interviewer
Giancarlo Carniani BTO2017 | TEN
Artificial intelligence in tourism: what human beings and humanoids think about it?
Tourism will not be immune from the changes caused by artificial intelligence. Let’s talk of what is already on the market, without waiting for the future. ——– BTO2017 | TEN – CISET – Federica MontagutiRead more »
Travel as you like, Pay as you like
One of the biggest changes we are seeing is how payment methods are rapidly developing. It started with Elon Musk and now the market is very crowded with all the big players, like Apple and Amazon, involved.Read more »
Andrea Sesta [Lercio] guest of GONG!
Booking Expert: The future of Booking Engine
Are we sure that Booking Engine’s concept and current use will be an essential tool? Let’s jump into the future of technology to imagine it off-Booking Engine. Presentation cured by: Booking ExpertRead more »
Fastbooking: Metasearch & Display Ads : the new winning distribution sources for hotels?
FASTBOOKING reveals the results of a study conducted on a sample of over 1.000 hotels to better understand the trend of Metasearch and Display Ads getting the best results in attracting traffic and profiled customers to hotels’ websites and offering the best return of investment. Presentation cured by: FASTBOOKINGRead more »
Filippo Pretolani aka gallizio guest of GONG!
Towards what? Designing travel experiences. ——– BTO2017 | TEN – Filippo Pretolani guest of GONG!
Is there life beyond OTA?
It is hard to believe that there is life beyond the duopoly that dominates the online market.
Yet, in reality, the world market share of these two OTAs does leave room for so much more.
Startup Italian Open 2017 | The preliminary phase (B)
There will be our second travel startup contest, which was so successful last year. The winner of the first contest, “Sharewood”, also won a People’s Choice Award at Phocuswright Europe. Who will win the coveted trophy this year?Read more »
Different technologies in vacations rentals
How to automatize 99% of the working process in the Vacation Rental area thanks to technology and how to optimize the revenue strategy of the apartments. Property Management and the non hotel offer with the short term rentals formula has brought a revolution in the way people travel all over the world. Competition is high.. Read more »
I love OTA! NO, I don’t!
It is neither a debate, nor a comparison.
One large OTA will explain why millions of people rely on their services and how to succeed with them.
Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.
Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist
Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality
Gigi Tagliapietra guest of GONG!
IS IT WORTH IT? Reflections on a difficult question.
Video killed the (picture) star
The multitude of different video formats that today circulate on the web allow us to desire different tourism communication. Five years ago, Vimeo was broken by the arrival of the video of the then unknow Rick Mereki. Eat, Move and Learn marked a watershed in the tourism video category showing the users how it is.. Read more »
Vertical Media: Love me, hate me, buy me!
How to turn haters into energy for your business John Hater is sitting there, in front of his pc in a dark corner of the living room. The tv is turned on in the background while he’s feeling like writing your hotel review on TripAdvisor in a mixture of rage and revenge. They insult you,.. Read more »
Fabrizio Todisco – Marianna Marcucci [Invasioni Digitali] guests of GONG!
People have the power.
Hotel Fuck’up
There are difficult moments that the companies sometimes cannot foresee. The use of many data sources should allow every tourism company to equip themselves in advance for disasters. Often it is not so. ——– BTO2017 | TEN – Roberto NecciRead more »
Bookingfor: Come pianificare una corretta strategia di promozione utilizzando i dati del territorio – I dati Predittivi
Ogni destinazione ha a disposizione una importante mole di dati provenienti da diverse sorgenti che spesso viene ignorata. E’ possibile aggregare e utilizzare questi dati per guidare le scelte di promozione di chi gestisce la promozione della Destinazione? Quali sono i dati veramente importanti e quali informazioni sono in grado di darci? In questo intervento.. Read more »
SiteMinder: Hotel Tech Strategies – How to use technology to get ahead of your local competition
Technology has become critical to both attracting and retaining hotel guests. More than ever, you need to stay up-to-date on who your target consumer is, what technology to use to reach them, and how to use those tools to stay ahead in a market that is fast consolidating and leaving you fewer reliable, independent choices.. Read more »
Silvia Moggia guest of GONG!
Welcoming Magic.
The Research Files
Research Files are the cornerstones of research that BTO wanted to entrust to up-and-coming companies that try to providing innovative services, in addition to using analyses and views of the online world.Read more »
trivago, 10 Years On
Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”
Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.
One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.
Keynote Speaker
Malte Siewert trivago
Interviewer
Philip Wolf BTO2017 | TEN
Indie-games
As for all the cultural and creative industries, even the cluster of videogames production industries presents in Italy a double dimension: together with the major international ones there are also new micro companies that realise the so-called “indie” videogames sometimes characterised by great qualitative potentials. What are the economic dimensions of this cluster in Italy?.. Read more »
Matteo Stifanelli [AirBnB] guest of GONG!
"Design for Trust".
Nozio: Next Hotel Marketing Trends: selling your hotel’s inventory with acquisition costs close to 0%
An overview of the new trends in the Hotel Marketing scenario, with a precise goal: to grow your business keeping acquisition costs as close to 0% as possible. In this presentation: Tools & Strategies that allow Hotels to reach new customers before competitors: Travel Intent advertising, new opportunities in Metasearch advertising, advanced Remarketing strategies and.. Read more »
TravelClick: Compete one on one with OTAs: Sell on site dynamically and customized
Sell rooms from your website in a dynamic and personalized way by applying strategies and promotions used by OTAs to stay competitive. Presentation cured by: TravelClick
That’s Italy Folks!
Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.
The latest trends show Italians making increasingly frequent use of the “owl”.
Rocco Rossitto guest of GONG!
TEN, ten unsecret secrets.
Nicoletta Polliotto guest of GONG!
The Digital Marketer’s Paradox: 10 good reasons to continue traveling, without being a passenger who considers himself the pilot.
Franco Grasso: Revenue e tecnologia
L’avessi saputo prima. Presentation cured by: Franco GrassoRead more »
Evols: Give me 30 minutes and you’ll discover 3 amazing techniques to increase your hotel’s sales and generate more profits
Improve the revenue and margins of your organization through targeted marketing strategies and technology tools tailored to your reality, your resources, and your goals. Find out how to increase direct sales, by exploiting and not fighting the OTA channel. Get new customers and keep the ones you already have through a "reasoned" use of online.. Read more »
Travel and Tourism Competitiveness report
The World Economic Forum’s report gives us the rankings of various countries around the world, and, in particular, helps us to understand the operational methodologies and data behind this important report.Read more »
Studying alternative accommodations DNA
Airdna is a company that analyzes all Airbnb data. With Scott Shartford, we will look at the impact of multinationals on the Italian market, taking in all aspects of growth and development.
Keynote Speaker
Scott Shartford AirDNA
Interviewer
Douglas Quinby PhoCusWright
Talkbacker
Marc Sampietro The Student Hotel
A beautiful (hotel) mind
There are magical hotels. There are challenges that only who imagined them can talk about them. Here we talk about Cave Bianche Hotel of Favignana, a fantastic project in Italy, a country that is able to imagine redesign itself at best.Read more »
Lidia Marongiu guest of GONG!
10 ways to increase appeal of a travel destination.
Can museums use revenue techniques?
Why can only airplanes and hotels carry out revenue procedures? Also, museums could do it, besides they respond to the same rules and solicitations. Let’s talk about it with an important director.Read more »
Luciano Scauri guest of GONG!
In Search of Lost Revenue.
Leonardo Romanelli guest of GONG!
Being a Food Critic in the TripAdvisor Era.
Do you see a future for DMO?
TENTENNARE. What have DMOs done and what will they be doing in 10 years?
Communication, marketing, management, forums, lobbying?
All, some, or none of these activities?
Keynote Speaker
Josep Ejarque FourTourism
Gustavo Koniszczer FutureBrand
Conclusions
Antonio Pezzano DMI
The Hospitality industry goes local
Global international hotel chains versus local independent hotels, what do they have in common? Costs and benefits of a chain affiliation versus staying independent. What are the best practices of the brands to keep the local identity sustainable raising awareness through international brands? Internet distribution and marketing have dramatically leveled the playing field over the.. Read more »
Alessio Carciofi guest of GONG!
From Wellness to Well-Being: the tourism product with zero competitors.
Carlo Vischi guest of GONG!
Agri-food, frontier of territorial marketing.
