November 29th [Day One]

You are in November 29th [Day One], see November 30th [Day Two]
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Hall

 09:00

Incredible India

To talk about Asia and its myriad facets, let’s start with a country filled with contradictions, where a sense of “discovery” and the importance of the “experience” are compelling still today. We want to tell you everything about tourism in this country, from the wonder of a trip to India to the needs of a.. Read more »

EMMA: Feel the buzz around!

Feel the buzz around! Tell your stories to the right people in a more visually engaging way! Experience how you can use digital tools to get in touch with your audience, steer conversations and start telling more compelling stories. Start connecting people, places and topics in multimedia presentations that work perfectly on all your communication.. Read more »

In English

Do Androids Dream of Electric Sheep?

Artificial intelligence era is starting. We do not know exactly when the “singular event” will occur (that is, when artificial intelligence will overcome the human one), but we must start thinking about ethical problems, while there is still time. ——– BTO2017 | TEN – Mariarosaria Taddeo – Oxford Internet Institute BTO2017 | TEN – Giovanni.. Read more »

  • slideshare
 10:00

Travel Rocks

In English

It is a visionary and diverse model, a virtual reality that the travel industry still regards with aloofness as well as some distrust.

Nevertheless, it is here to stay, from artificial intelligence to visions.

——–

BTO2017 | TEN - Travel Rocks

Keynote Speaker
Marco Savini BigRock

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MM-ONE Group: From Digital to Marketing Automation: the right integrations for business online growth

Nowadays Internet plays a crucial role in the business development of every company. Success is achieved through the optimization of the company’s strategies, not only with efficient tools properly set-up for every customer, but mainly with the expertise of a partner capable of leading the company in the digital area. Presentation cured by: MM-ONE GroupRead more »

In Italian

Vivere di Turismo: The Path to Success – 7 Stages of a Thriving VR Business and a Road Map to Get

What makes the difference between a successful business and one destined to lose? Why certain businesses thrive while others decline and disappear? Danilo shares the mechanisms that make a business succeed and identifies 7 stages each entrepreneur goes through so you see where you stand and you know what to do next. You’ll learn: –.. Read more »

In Italian

Museum Gaming. A new future for museums.

Father&Son, the videogame that has seen the active participation of the MANN, Museo Archeologico Nazionale di Napoli (National Archaeological Museum of Naples), represents the first attempt of integration between videogames culture and a Museum Institution trying to create a product that combines two extremely different “cultural heritage” dimensions. What are the advantages of this combination?.. Read more »

  • slideshare

Serenissima Informatica: The solution to know all about your guests

The new world of the systems that talk to each other to anticipate the requests of the guests and increase efficiency and revenues of the hotel. The evolution of technology and computer science allow hoteliers to free their creativity and imagine big advantages: know all about their guests to anticipate requests, improve loyalty and increase.. Read more »

In Italian

Keesy: the revolution of self check-in

Can hosts and managers of non-hotel accommodation welcome guests, offering them a quality, flexible and bespoke service, without sacrificing all their time? The answer is simpler than it might appear. Technology is revolutionising the relationship with the guest in every area of accommodation services, radically changing the work of the host, not only in small.. Read more »

In Italian
 11:00

Be aware of keyboards lions

They are called ‘keyboard warriors’. The language problem is currently one greatest problems of the universe of the socials. The ‘Parole O_stili’ project has prepared a behaviour manifesto for the online language. Let’s try to talk in a correct way. ——– BTO2017 | TEN – Parole O_Stili – Rosy RussoRead more »

  • slideshare

Get your business done

The “Experiences” market has made a solid entry into the consumer’s mind’s since last year’s launch of a colossus like Airbnb.

In fact, travel industry sales of tours and visits have been a market with firmly established players as well as many small, local businesses.

Let’s look at the situation.

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Keynote Speaker
Tao Tao Getyourguide!
Caterina Manzi AirBnB

Talkbacker
Luca Perfetto florencetown

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Wi-Fi Hotel: The new age of hospitality Wi-Fi: monetizing the most sought-after service for hotel guest, turning it into a channel for interacting with customers, selling more and improving the ratings on travel portals

Modern hotel Wi-Fi platforms can provide value to hoteliers too, as well as to guests. Through their existing Wi-Fi systems, hotels can pay off the ever-growing investments in technology, by creating innovative strategies for communicating with guests, selling additional services and getting more positive reviews on travel portals. During the seminar, we will describe several.. Read more »

In Italian

GestioneAlbergo: Leo ABC – Analytics Business Control make your work easier. The efficiency of the hotel beyond the Revenue Management

Leo ABC offers a radical change over the traditional Business Intelligence systems, providing the ability to easily define your Revenue Management strategies embedded in a total hotel control. Leo ABC focuses on overcoming the traditional limits which many softwares on the market are run into, such as a difficult understanding and confused amount of data,.. Read more »

In Italian
 12:00

Hotel Solutions: Revenue Management, web e comunicazione: un approccio olistico

The profitability of the Hotel Company: costs and prices; Revenue Management as guideline of the company strategy; Revenue Management, Dynamic Pricing and web; Visibility, contents and applied price: operating in accordance with a unique approach web coomunication, social media and OTA; Parity Rate, legislation and business opportunity. Presentation cured by: Hotel SolutionsRead more »

In Italian

Ask me anything: booking[dot]com

Last year, Peter Verhoeven of Booking [dot] com provided us with his vision in his keynote address.

This year we are awaiting him with a barrage of questions and observations.

——–

Interview
Peter Verhoeven Booking.com

Interviewer
Giancarlo Carniani BTO2017 | TEN

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Artificial intelligence in tourism: what human beings and humanoids think about it?

Tourism will not be immune from the changes caused by artificial intelligence. Let’s talk of what is already on the market, without waiting for the future. ——– BTO2017 | TEN – CISET – Federica MontagutiRead more »

In Italian

Fastbooking: Metasearch & Display Ads : the new winning distribution sources for hotels?

FASTBOOKING reveals the results of a study conducted on a sample of over 1.000 hotels to better understand the trend of Metasearch and Display Ads getting the best results in attracting traffic and profiled customers to hotels’ websites and offering the best return of investment. Presentation cured by: FASTBOOKINGRead more »

In Italian
 14:00

Different technologies in vacations rentals

How to automatize 99% of the working process in the Vacation Rental area thanks to technology and how to optimize the revenue strategy of the apartments. Property Management and the non hotel offer with the short term rentals formula has brought a revolution in the way people travel all over the world. Competition is high.. Read more »

I love OTA! NO, I don’t!

It is neither a debate, nor a comparison.

One large OTA will explain why millions of people rely on their services and how to succeed with them.

Another big player in the market explains why this is not the case, leaving it to the public to decide who is right.

——–

Keynote Speaker
Walter Lo Faro Expedia
Des O’Mahony Bookassist

Conclusions
Sergio Farinelli Simple Booking / QNT Hospitality

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Hotel Fuck’up

There are difficult moments that the companies sometimes cannot foresee. The use of many data sources should allow every tourism company to equip themselves in advance for disasters. Often it is not so. ——– BTO2017 | TEN – Roberto NecciRead more »

In Italian
  • slideshare

SiteMinder: Hotel Tech Strategies – How to use technology to get ahead of your local competition

Technology has become critical to both attracting and retaining hotel guests. More than ever, you need to stay up-to-date on who your target consumer is, what technology to use to reach them, and how to use those tools to stay ahead in a market that is fast consolidating and leaving you fewer reliable, independent choices.. Read more »

In Italian

Bookingfor: Come pianificare una corretta strategia di promozione utilizzando i dati del territorio – I dati Predittivi

Ogni destinazione ha a disposizione una importante mole di dati provenienti da diverse sorgenti che spesso viene ignorata. E’ possibile aggregare e utilizzare questi dati per guidare le scelte di promozione di chi gestisce la promozione della Destinazione? Quali sono i dati veramente importanti e quali informazioni sono in grado di darci? In questo intervento.. Read more »

 15:00

Indie-games

As for all the cultural and creative industries, even the cluster of videogames production industries presents in Italy a double dimension: together with the major international ones there are also new micro companies that realise the so-called “indie” videogames sometimes characterised by great qualitative potentials. What are the economic dimensions of this cluster in Italy?.. Read more »

  • slideshare

trivago, 10 Years On

Ten years ago, at the inaugural edition of BTO, Malte Siewert introduced Italy to a small unknown company called “trivago.”

Today, trivago N.V. is a leading global hotel metasearch that is reshaping the way travelers search for hotels and reinventing the way hotel advertisers connect with these travelers online.

One of trivago’s Managing Directors, Malte returns to share the company’s business challenges and learnings from over the past exciting decade.

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Keynote Speaker
Malte Siewert trivago

Interviewer
Philip Wolf BTO2017 | TEN

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Nozio: Next Hotel Marketing Trends: selling your hotel’s inventory with acquisition costs close to 0%

An overview of the new trends in the Hotel Marketing scenario, with a precise goal: to grow your business keeping acquisition costs as close to 0% as possible. In this presentation: Tools & Strategies that allow Hotels to reach new customers before competitors: Travel Intent advertising, new opportunities in Metasearch advertising, advanced Remarketing strategies and.. Read more »

In Italian

That’s Italy Folks!

Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.

The latest trends show Italians making increasingly frequent use of the “owl”.

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Keynote Speaker
Charlie Ballard TripAdvisor

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 16:00

Evols: Give me 30 minutes and you’ll discover 3 amazing techniques to increase your hotel’s sales and generate more profits

Improve the revenue and margins of your organization through targeted marketing strategies and technology tools tailored to your reality, your resources, and your goals. Find out how to increase direct sales, by exploiting and not fighting the OTA channel. Get new customers and keep the ones you already have through a "reasoned" use of online.. Read more »

In Italian

Studying alternative accommodations DNA

Airdna is a company that analyzes all Airbnb data. With Scott Shartford, we will look at the impact of multinationals on the Italian market, taking in all aspects of growth and development.

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Keynote Speaker
Scott Shartford AirDNA

Interviewer
Douglas Quinby PhoCusWright

Talkbacker
Marc Sampietro The Student Hotel

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 17:00

Do you see a future for DMO?

TENTENNARE. What have DMOs done and what will they be doing in 10 years?

Communication, marketing, management, forums, lobbying?

All, some, or none of these activities?

——–

Keynote Speaker
Josep Ejarque FourTourism
Gustavo Koniszczer FutureBrand

Conclusions
Antonio Pezzano DMI

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The Hospitality industry goes local

Global international hotel chains versus local independent hotels, what do they have in common? Costs and benefits of a chain affiliation versus staying independent. What are the best practices of the brands to keep the local identity sustainable raising awareness through international brands? Internet distribution and marketing have dramatically leveled the playing field over the.. Read more »

You are in November 29th [Day One], see November 30th [Day Two]