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Tough Questions on Destination Management. ——– BTO2017 | TEN – Antonio Pezzano guest of GONG!
Ride the Wave: a digital experience.
#BacktoBasics: Reflections on the complexities of a tourist facility’s on-line presence. ——– BTO2017 | TEN – Antonio Maresca guest of GONG!
Journey into the Future. ——– BTO2017 | TEN – Google – Fabio Galetto guest of GONG!
"From Bear to Bear", stories of sustainability and development.
Let’s talk about Rate Parity pros & cons.
Di destinazioni e non: 10 storie di eroi di tutti i giorni. ——– BTO2017 | TEN – Emma Taveri guest of GONG!
A zest for traveling … with Lercio.
Towards what? Designing travel experiences. ——– BTO2017 | TEN – Filippo Pretolani guest of GONG!
IS IT WORTH IT? Reflections on a difficult question.
People have the power.
"Design for Trust".
TEN, ten unsecret secrets.
The Digital Marketer’s Paradox: 10 good reasons to continue traveling, without being a passenger who considers himself the pilot.
10 ways to increase appeal of a travel destination.
In Search of Lost Revenue.
Being a Food Critic in the TripAdvisor Era.
From Wellness to Well-Being: the tourism product with zero competitors.
Agri-food, frontier of territorial marketing.
Spin the wheel: observations on digital budget and vanity metrics to do real marketing.Read more »
Some hotels make 8% direct and others make 80%. Why?
Of identity, beauty and revolutions.
Managing the Guest Experience: High Tech or High Touch? Your perfect equation: guest satisfaction, reputation, revenue. We will consider the roll of people (High Touch) and technology (high tech) to create happier guests, who come back, become your ambassadors and improve the brand value through strong word of mouth.
Getting to your destination (via Inbox).
The deliverability in email marketing explained using human words.
Living from tourism and happy in Italy.
15 Rounds. Debunking myths and implementing trends in hospitality internet marketing.
I love and do what I want.
Exploring, Learning, Doing, and Innovating. From Messina to London at 18 years of age.
It’s the end of the world as we know it and I feel fine.