To talk about Asia and its myriad facets, let’s start with a country filled with contradictions, where a sense of “discovery” and the importance of the “experience” are compelling still today. We want to tell you everything about tourism in this country, from the wonder of a trip to India to the needs of a.. Read more »
The big Asian companies have landed in Europe. After speaking many times about the evolution of the Chinese market in terms of their internal explosion, we are now seeing the coming expansion of two major players like WeChat and CtripRead more »
Blockchain is still unknown to many people. Everyone has heard of it but nobody knows the revolution that it could bring and the applications it could have in tourism. Let’s clear some things up.Read more »
One of the biggest changes we are seeing is how payment methods are rapidly developing. It started with Elon Musk and now the market is very crowded with all the big players, like Apple and Amazon, involved.Read more »
Revenue Management has always been a key topic in the BTO program.
We started talking about it ten years ago with Andrew Morsi.
Let’s look at what has changed since then and what track new platforms like LodgIQ are following.
Keynote Speaker
Andrew Morsi eRevMax
Fabian Bartnick LodgIQ
Talkback
Wilko Weber Swiss Hospitality Solutions
Luciano Scauri SKL International Consulting
Digital engagement is like a set table, every company needs everything to be in perfect order, although the table may not be used.
Businesses are increasingly dealing with new tools. It’s a rather big problem…
Keynote
Raimondo Gissara #BE
Talkback
Giovanna Manzi BTO2017 | TEN
Sandro Moretti Simple Agency
Moderator
Maria Teresa Lamberti Giornalista RAI
Instagram has transformed everyone into image producers and opened the doors to the photographic language: photography became the privileged instrument to narrate about the world and contemporaneity. Until a few years ago, it was necessary to be skilled and have the right instruments to make photographs, but nowadays with the diffusion of the smartphones and.. Read more »
Something we have yet to understand in the world of travel is what direction innovation will take over the next ten years.
We are anticipating even more extensive changes than those already experienced, while seeking to increase our understanding through one of the most dynamic companies in travel innovation.
Keynote Speaker
Olaf Slater Sabre
Talkback
Fernando Olivera Snapshot
Moderator
Mirko Lalli Travel Appeal
Adaptability to Change – How to Succeed in a Fast Paced Me-World How can we as a global community stay committed to our personal wellbeing and adapt to the technological acceleration that will continue to grow? The fast paced Me-World is for many of us simply overwhelming. We are constantly under the pressure to be.. Read more »
Four stories of change, regeneration, renewal. Let’s listen to the stories of persons that got back in the game, with effort and determination, not only in the travel world.Read more »
Cities are installing ever more advanced digital connections.
Can they be the answers to an integrated distribution of tourist services?
We look at the situation in three cities: Florence, Prague, and Tel Aviv.
Keynote
Carlotta Ferrari Destination Florence
Talkback
Jana Hudcova City of Prague
Yadin Katz Tel Aviv Global
Moderator
Antonio Pezzano DMI
KLM has always been the worldwide leader in digital airline innovation.
Its ideas and campaigns have always been at the forefront, considered the best not just within the industry.
At BTO, we have cited them for years and finally, after years of insisting, we will have their own representative on stage.
Keynote Speaker
Carolijn Hauwert KLM Airlines
Talkback
Marco Carrai Toscana Aeroporti S.p.A.
Moderator
Miriam Bertoli Formatrice
Secondary ticketing is just a revenue management system applied to tickets for attractions, concerts, and sports events.
This well-known practice used by hotels and airlines now also has been widely implemented in the secondary ticketing field.
A panel not to be missed.
Keynote Speaker
Franz Blechschmidt Smart Pricer
Talkback
Lorenzo Lopez Box Office
Mariangela Gabriele Maggio Musicale Fiorentino
Moderator
Emanuele Mansueti Ars Hotels
