Founder & CEO Bookassist

He holds a Ph.D. in Physics and is a professor at the Dublin Institute of Technology.

He has worked with internet technology since the early 90’s and often presents conferences on themes tied to hotel technology and tourism.

In 1995 he founded Softguides, one of the first online travel guides; it took off right away in large part thanks to the traveler feedback and reviews, anticipating web 2.0 by about 10 years. In 1999 Softguides became part of Bookassist.

As founder and CEO of Bookassist, Des manages marketing and research strategies; born in Dublin, the company helps hotels understand which are the best online strategies, how to move within the market and attract as much traffic as possible to their websites.

In 2005 the Irish Internet Association gave Des the “Net Visionary” award for his contribution to online trading, and in 2010 named him “Internet Entrepreneur of the Year” for the success achieved with Bookassist.