Events
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The State of the Travel Net
Travel Online’s storyline for the next ten years, was represented this year via Phocuswright’s vision and research by its top researcher Douglas Quinby, for the first time at Fortezza da Basso.
EMMA: Feel the buzz around!
Feel the buzz around! Tell your stories to the right people in a more visually engaging way! Experience how you can use digital tools to get in touch with your audience, steer conversations and start telling more compelling stories. Start connecting people, places and topics in multimedia presentations that work perfectly on all your communication.. Read more »
Travel Rocks
It is a visionary and diverse model, a virtual reality that the travel industry still regards with aloofness as well as some distrust.
Nevertheless, it is here to stay, from artificial intelligence to visions.
Vivere di Turismo: The Path to Success – 7 Stages of a Thriving VR Business and a Road Map to Get
What makes the difference between a successful business and one destined to lose? Why certain businesses thrive while others decline and disappear? Danilo shares the mechanisms that make a business succeed and identifies 7 stages each entrepreneur goes through so you see where you stand and you know what to do next. You’ll learn: –.. Read more »
MM-ONE Group: From Digital to Marketing Automation: the right integrations for business online growth
Nowadays Internet plays a crucial role in the business development of every company. Success is achieved through the optimization of the company’s strategies, not only with efficient tools properly set-up for every customer, but mainly with the expertise of a partner capable of leading the company in the digital area. Presentation cured by: MM-ONE GroupRead more »
See The World from a different perspective
Traveling is about learning, experiencing, and exploring – all things that we can do through the new experiences that technology makes available to us.
Serenissima Informatica: The solution to know all about your guests
The new world of the systems that talk to each other to anticipate the requests of the guests and increase efficiency and revenues of the hotel. The evolution of technology and computer science allow hoteliers to free their creativity and imagine big advantages: know all about their guests to anticipate requests, improve loyalty and increase.. Read more »
Keesy: the revolution of self check-in
Can hosts and managers of non-hotel accommodation welcome guests, offering them a quality, flexible and bespoke service, without sacrificing all their time? The answer is simpler than it might appear. Technology is revolutionising the relationship with the guest in every area of accommodation services, radically changing the work of the host, not only in small.. Read more »
GestioneAlbergo: Leo ABC – Analytics Business Control make your work easier. The efficiency of the hotel beyond the Revenue Management
Leo ABC offers a radical change over the traditional Business Intelligence systems, providing the ability to easily define your Revenue Management strategies embedded in a total hotel control. Leo ABC focuses on overcoming the traditional limits which many softwares on the market are run into, such as a difficult understanding and confused amount of data,.. Read more »
Wi-Fi Hotel: The new age of hospitality Wi-Fi: monetizing the most sought-after service for hotel guest, turning it into a channel for interacting with customers, selling more and improving the ratings on travel portals
Modern hotel Wi-Fi platforms can provide value to hoteliers too, as well as to guests. Through their existing Wi-Fi systems, hotels can pay off the ever-growing investments in technology, by creating innovative strategies for communicating with guests, selling additional services and getting more positive reviews on travel portals. During the seminar, we will describe several.. Read more »
Hotel Solutions: Revenue Management, web e comunicazione: un approccio olistico
The profitability of the Hotel Company: costs and prices; Revenue Management as guideline of the company strategy; Revenue Management, Dynamic Pricing and web; Visibility, contents and applied price: operating in accordance with a unique approach web coomunication, social media and OTA; Parity Rate, legislation and business opportunity. Presentation cured by: Hotel SolutionsRead more »
Fastbooking: Metasearch & Display Ads : the new winning distribution sources for hotels?
FASTBOOKING reveals the results of a study conducted on a sample of over 1.000 hotels to better understand the trend of Metasearch and Display Ads getting the best results in attracting traffic and profiled customers to hotels’ websites and offering the best return of investment. Presentation cured by: FASTBOOKINGRead more »
Booking Expert: The future of Booking Engine
Are we sure that Booking Engine’s concept and current use will be an essential tool? Let’s jump into the future of technology to imagine it off-Booking Engine. Presentation cured by: Booking ExpertRead more »
Is there life beyond OTA?
It is hard to believe that there is life beyond the duopoly that dominates the online market.
Yet, in reality, the world market share of these two OTAs does leave room for so much more.
Video killed the (picture) star
The multitude of different video formats that today circulate on the web allow us to desire different tourism communication. Five years ago, Vimeo was broken by the arrival of the video of the then unknow Rick Mereki. Eat, Move and Learn marked a watershed in the tourism video category showing the users how it is.. Read more »
Vertical Media: Love me, hate me, buy me!
How to turn haters into energy for your business John Hater is sitting there, in front of his pc in a dark corner of the living room. The tv is turned on in the background while he’s feeling like writing your hotel review on TripAdvisor in a mixture of rage and revenge. They insult you,.. Read more »
Hotel Fuck’up
There are difficult moments that the companies sometimes cannot foresee. The use of many data sources should allow every tourism company to equip themselves in advance for disasters. Often it is not so. ——– BTO2017 | TEN – Roberto NecciRead more »
Bookingfor: Come pianificare una corretta strategia di promozione utilizzando i dati del territorio – I dati Predittivi
Ogni destinazione ha a disposizione una importante mole di dati provenienti da diverse sorgenti che spesso viene ignorata. E’ possibile aggregare e utilizzare questi dati per guidare le scelte di promozione di chi gestisce la promozione della Destinazione? Quali sono i dati veramente importanti e quali informazioni sono in grado di darci? In questo intervento.. Read more »
SiteMinder: Hotel Tech Strategies – How to use technology to get ahead of your local competition
Technology has become critical to both attracting and retaining hotel guests. More than ever, you need to stay up-to-date on who your target consumer is, what technology to use to reach them, and how to use those tools to stay ahead in a market that is fast consolidating and leaving you fewer reliable, independent choices.. Read more »
The Research Files
Research Files are the cornerstones of research that BTO wanted to entrust to up-and-coming companies that try to providing innovative services, in addition to using analyses and views of the online world.Read more »
Nozio: Next Hotel Marketing Trends: selling your hotel’s inventory with acquisition costs close to 0%
An overview of the new trends in the Hotel Marketing scenario, with a precise goal: to grow your business keeping acquisition costs as close to 0% as possible. In this presentation: Tools & Strategies that allow Hotels to reach new customers before competitors: Travel Intent advertising, new opportunities in Metasearch advertising, advanced Remarketing strategies and.. Read more »
TravelClick: Compete one on one with OTAs: Sell on site dynamically and customized
Sell rooms from your website in a dynamic and personalized way by applying strategies and promotions used by OTAs to stay competitive. Presentation cured by: TravelClick
That’s Italy Folks!
Tripadvisor’s view of our country has certainly been put together by one of the most important observers that the internet has produced.
The latest trends show Italians making increasingly frequent use of the “owl”.
Evols: Give me 30 minutes and you’ll discover 3 amazing techniques to increase your hotel’s sales and generate more profits
Improve the revenue and margins of your organization through targeted marketing strategies and technology tools tailored to your reality, your resources, and your goals. Find out how to increase direct sales, by exploiting and not fighting the OTA channel. Get new customers and keep the ones you already have through a "reasoned" use of online.. Read more »
Franco Grasso: Revenue e tecnologia
L’avessi saputo prima. Presentation cured by: Franco GrassoRead more »
Travel and Tourism Competitiveness report
The World Economic Forum’s report gives us the rankings of various countries around the world, and, in particular, helps us to understand the operational methodologies and data behind this important report.Read more »
Catch me if you can
Internet security, especially in the travel world, is a topic that must be taken more seriously.
We would like to play “cops and robbers” with you to demonstrate how easy it is to defraud the major players.
Not to be missed.
Keynote Speaker
Max Uggieri NASDHACK
Umberto Rapetto Hkao Human Knoledge
Moderator
Rodolfo Baggio BTO2017 | TEN
Parity Rate: Bedzzle
Bedzzle is the new All-in-one solution for your hotel. It’s the first suite of easy to use advanced tools.Powerful for the most exigent. Accessible to all. Manage your sales channel with few clicks and have control over your hotel thanks to the PMS, Booking Engine, Channel Manager and Hotel-CMS, the new technology for your website… Read more »
Xenia Lab: Trippus event solutions online
Loved by event organizers, now tailored for Hotels: an end-to-end solution for all in-house Congresses, Conferences and Special Events. • Registration system via web and mobile • Confirmation e-mail • Automatic SMS distribution • Mobile website (web-based event app) • Reports • Best in class customer support ALL IN ONE CLICK! Plenty of Upselling opportunities.. Read more »
Bookassist: OTA, smetto quando voglio
Nel keynote saranno fornite strategie per rafforzare il Brand Online ed aiutare ad incrementare il fatturato diretto proveniente dal Sito Ufficiale. Bookassist offre strategie online a 360º, grazie alla pluripremiata tecnologia del suo Motore di Prenotazione insieme ai servizi di Digital Marketing e Web Design. Da più di 16 anni sul mercato Internazionale con uffici.. Read more »
5stelle* and Italo Paltrinieri: Last minute revenue
Today, even with excellent programming, we still need to decide how to manage unsold rooms in real time. This is why it is decisive to act promptly and knowledgably. With Italo Paltrinieri, one of the leading Italian experts in the Sales&Revenue field, we will investigate what to do to improve performance at the last minute… Read more »
Oscar Wifi: 30 minutes for a quick look at GDPR for your hotel: false myths and some (un)certainties!
On May 25, 2018, the General Regulation on Personal Data Protection (EU) 2016/679 will come into force. What is it and what activities to undertake as a hotelier? Three basic rules to stick to in the path required to go along with the new legislation. Presentation cured by: Oscar WifiRead more »
ENEL: Green tourism and E-mobility: from potential to reality
Accommodation facilities are increasingly facing new demand of sustainable tourism. The challenge is to meet the needs of the growing number of tourists that are keen to the benefits of green travel. Enel offers innovative and integrated mobility solutions designed specifically for accommodation facilities, enabling them to be active protagonists of the electric mobility revolution.. Read more »
Intesa Sanpaolo: Innovazione e startup nel turismo: guidano i mega-trend
Presentation cured by: Intesa SanpaoloRead more »
Bidtotrip: Ottimizzazione del Revpar grazie alle tecniche di dinamic price
Le compagnie aeree gia’ da diversi anni utilizzano per la costruzione tariffaria strategie di dinamic price, facendo della variabile tempo un elemento chiave. Il mondo dell’hotellerie non deve essere da meno, interpolando correttamente la domanda e l’offerta in funzione del tempo puo’ vedere significativi cambiamenti sull’indicatore RevPAR. Bidtotrip e’ il partner che entra in scena.. Read more »
Hoxell
Hoxell is an innovative work system for excellence in hospitality standards. It combines software and people to improve guest satisfaction and grow customer loyalty through staff empowerment. Perfectly interfaced with your PMS, our platform enables a deep interaction between a hotel’s guests and staff, providing outstanding customer service by constantly engaging with them at multiple.. Read more »
GP Dati: The handbook for your online presence: 10 sins to avoid and how to improve yourself
The online presence must be handled with the same care and attention you use to handle furniture, equipments and details: it has to be constantly maintained, kept to the best and especially shown in the most appropriate manner. Come and find out how to do it! Presentation cured by: GP DatiRead more »
Elementare Watson
Raise your hand if you have never heard of the Watson project, an ingenious artificial intelligence plan with countless applications in the travel world.
Facebook: AI and travel marketing
It is progressively more at the center of our social life. In fact, it is increasingly at the center of our lives.
Travel Online is no exception, from reviews to engagements to promotions.
Is it the winner of everything?
