Promoting a sole identity on the global market, valorising the beauties and characteristics of 32 countries so different one from another, but kept together by the Visit Europe brand.
An important challenge presented by Peter de Wilde, President of the European Travel Commission, who shows us the objectives achieved and the future projects, focusing on 2018, year of the Europe-China tourism.
Peter De Wilde European Travel Commission
Emma Taveri BTO2017 | TEN
Aljosa Ota Ente Sloveno del Turismo in Italia