BTO 2014
December 2nd and 3rd 2014
Fortezza da Basso, Florence
#ITisME

• Big Data, Measurement and Analytics
• Advanced Distribution Systems
• Tourism Experience
• Social Media strategies
• Mobile First Culture
• The Mobile App Costumer
• Mobile Market Place vs Open Web
• Human to Human
• Culture, Travel and Territory
• Hospitality Internet of Things
• Food and Travel
• Princess  China and Prince Brazil
• Innovation Startups in Travel
• Wearable technologies
• Travel Search and Context
• Sustainability Destinations
• Reputation and Relevance
• Parity Rate and Big players
• Mega Metasearch
• Italy Storytelling
• Webdesign and Revenue Technologies
• E-Business Models
• Governance
• Alternative Accomodation
• Offline vs. Online
• Sharing cars & accommodation