november 30th & december 1st, at Fortezza da Basso (Florence)
9th edition of BTO – Buy Tourism Online ♥
Two incredibly intensive days on the themes of Travel & Innovation, Distribution of the Tourist Product, Social Media, Mobile, Stories and Attractors of Tourist Destinations, Culture and Economic Value.
REWIND BTO 2016
- Rewind Day ONE – November 30th 2016
- Rewind Day TWO – December 1st 2016
- Speakers BTO 2016
- Exhibitors BTO 2016
These are the main themes that will be discussed:
Big data and small data analytics
Hotel chains / independent structures
Culture and economic value
Attention to content
Distribution of tourism products
Food & wine
Major tourism attractors
Hospitality services suppliers, scenery
Images & video
Marketing and restaurant web marketing
Online Travel Agencies, contract regulations
Social network advertising
Tourism statistics, who?
Sustainable, accessible, responsible tourism
WHY! is BTO2016’s cross-cutting theme: click here to find out more about it.