Choice Hotels is one of the largest lodging franchisors in the world with more than 6.400 hotels, representing more than 500.000 rooms, in over 40 countries and territories.

With nearly 500 hotels across Europe under the Comfort, Quality, Clarion and Ascend – Hotel Collection brands, Choice Hotels Europe franchises 13 properties in Italy.

Choice Hotels offers the Choice Privileges® rewards program. With more than 34 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.