EMMA is a project funded by the European Commission’s Horizon 2020 Program and developed by a European team comprising business, marketers, technology experts, events and destination professionals. The international project consortium has deep and complementary expertise that is put together with the aim of delivering the best solution for cross-platform stories and multimedia narratives:

• IN2 search interface development (UK), is a dynamic company providing software solutions that simplify how business and people collect, organize, discover and present digital content
• Vandejong Creative Agency (NL), designing brand concepts and building creative strategies for product development and dissemination campaigns. It gives direction to policies, programming, communication and design
• Centre for Research and Technology Hellas (GR) is the largest ICT research center in Greece, with an important scientific and technological achievements in many areas
• Fondazione Sistema Toscana (IT) is a nonprofit participative foundation aimed to promote the Tuscan territorial system through integrated multimedia communication tools
• Frankfurter Buchmesse (DE) is the international publishing industry’s biggest trade fair and a strategic innovation hub for the publishing sector.

The project is implementing an innovation platform that redefines interactive storytelling and content marketing to better connect and engage with audiences through more compelling content and experiences. The tool allows touristic destinations and event organizers in Europe to seize the opportunities offered by the latest technological solutions and makes available comprehensive digital tools to manage their digital image and promote their brand.