Destination Florence is the new official marketing and promotional project of the city of Florence developed in partnership with the Municipality of Florence. Destination Florence will allow to track tourism flow, to expand, deepen and diversify the experiential offerings and to improve the marketing and promotional strategies for Florence. The main goals are to encourage incoming tourists with a high spending profile, to extend the average length of stay, to expand and diversify tourist offerings, to track attendances and tourism behavior and, overall, to improve the image of Florence worldwide.

The Destination Florence project also includes an important and strategic instrument for the promotion and sale of the city of Florence: the portal www.destinationflorence.com, which will be the digital hub of Florence’s tourism. This unique website will be focused on the easy obtainment of information for all those who stay in the city. The online platform will allow the cross selling of all the services of Florence, ranging from tickets for museums, theatres, sporting events, taxis, and city tours.

Destination Florence is developed by Firenze Convention and Visitors Bureau, the official partner of the Municipality of Florence operating since 1995 as destination promoter of the city with the aim to increase quantity, quality and scientific importance of events, conferences and international weddings to be held in the city. Firenze Convention and Visitors Bureau is supported by more than 250 Partners including highly specialized and qualified local touristic and congresses operators such as the Congress centre Firenze Fiera, many hotels, Professional Congress Organizers (PCO), Destination Management Companies (DMC), venues and services for events, tour operators and caterings.