The very first variations on the BTO “WHY!” theme and the presentation of the program will take place in the Main Hall which this year acquires a new additional space exclusively dedicated to English-speaking activities. Our guests this year include: The Priceline Group, TripAdvisor, Expedia, Ryanair, Airbnb, Amadeus, Sabre, Best Western, Booking.com and Christopher Nurko, Global Chairman of Futurebrand who will be telling us about his vision for the future.