Two intense days for the travel industry with Booking[.]com, Airbnb, Expedia, TripAdvisor and other top companies from the industry. Take a look at all the events and watch them in streaming on November 30th and December 1st!

November 30th, 2016
BTO 2016 – DAY ONE

WHY!
November 30th, 2016
9.15 AM (TZ: Rome)
Paolo Iabichino
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WE DO BTO 2016
November 30th, 2016
9.30 AM (TZ: Rome)
Giancarlo Carniani | Philip Wolf
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WHY! WE ARE LEADING THE MARKET, THE PRICELINE GROUP
November 30th, 2016
9.45 AM (TZ: Rome)
Glenn Fogel | Philip Wolf
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WHY! WE BECAME WORLD’S BIGGEST TRAVELSITE, TRIPADVISOR
November 30th, 2016
10.35 AM (TZ: Rome)
Adrian Hands | Michael Menzel | Giulia Eremita
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WHY! HOTELIERS NEED TO BE DIFFERENT
November 30th, 2016
11.25 AM (TZ: Rome)
Frank Uffen | Roberto Sanchez | Elena David
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WHY! EXPEDIA, WE BUILT A 20 YEARS WINNING COMPANY
November 30th, 2016
12.20 PM (TZ: Rome)
Walter Lo Faro | Philip Wolf
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WHY! REVENUE MANAGEMENT IS STILL SO IMPORTANT
November 30th, 2016
2.20 PM (TZ: Rome)
Nathaniel Green | Andrew Morsi | Paul Van Meerendonk | Giancarlo Carniani
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WHY! GOOGLE’S VISION ON THE FUTURE OF TRAVEL
November 30th, 2016
3.15 PM (TZ: Rome)
Javier Delgado Muerza | Martin Cowen | Giancarlo Carniani
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WHY! BUILD A DIFFERENT MODEL
November 30th, 2016
4.10 PM (TZ: Rome)
Keyvan Nilforoushan | Giancarlo Carniani | Giulia Eremita
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WHY! BUSINESS TRAVEL IS STILL ALIVE
November 30th, 2016
5.10 PM (TZ: Rome)
Fernando Ramiro | Flavio Ghiringhelli
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December 1st, 2016
BTO 2016 – DAY TWO

WHY! SHOULD WE STILL NEED OR NOT A SOFT BRAND
December 1st, 2016
9.20 AM (TZ: Rome)
Brian McCabe | Renzo Iorio | Giovanna Manzi | Philip Wolf | Giancarlo Carniani
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WHY! WE PLAN TO BE THE MOST ADVANCED TRAVEL COMPANY, BOOKING.COM
December 1st, 2016
10.10 AM (TZ: Rome)
Peter Verhoven | Helena Egan | Giancarlo Carniani
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WHY! BRANDING AND DESTINATION MARKETING – FROM AWARENESS TO CONVERSION, STRATEGIES FOR SUCCESS
December 1st, 2016
11.10 AM (TZ: Rome)
Christopher Nurko | Giulia Eremita | Emma Taveri
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WHY! WE THINK WE CHANGED THE WORLD OF HOSPITALITY, AIRBNB
December 1st, 2016
12.10 PM (TZ: Rome)
Mark Levy | Philip Wolf
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WHY! SELLING ANCILLARY DIRECT WILL BE THE FUTURE
December 1st, 2016
2.20 PM (TZ: Rome)
Ecaterina Paun | Serena Viscovo | Claudio Bellinzona
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WE WANT TO WIN THE STARTUP ITALIAN OPEN – FINAL
December 1st, 2016
3.15 PM (TZ: Rome)
Mirko Lalli
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WHY! RYANAIR IS NOT ONLY A LOW COST CARRIER
December 1st, 2016
4.10 PM (TZ: Rome)
John Alborante | Giancarlo Carniani
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WHY! A MACHINE WILL TAKE YOUR PLACE
December 1st, 2016
4.50 PM (TZ: Rome)
Fabio Lazzerini | Marco Savini | Riccardo Staglianò | Philip Wolf | Giancarlo Carniani
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