Rewind BTO 2016

BTO 2016
november 30th & december 1st, at Fortezza da Basso (Florence)
9th edition of BTO – Buy Tourism Online ♥

Two incredibly intensive days on the themes of Travel & Innovation, Distribution of the Tourist Product, Social Media, Mobile, Stories and Attractors of Tourist Destinations, Culture and Economic Value.

REWIND BTO 2016

These are the main themes that will be discussed:

Big data and small data analytics
Big players
Blockchains
Hotel chains / independent structures
Culture and economic value
Attention to content
Cyberspace law
Distribution of tourism products
Destinations
Circular economy
Email marketing
Food & wine
Gaming
Tourism gates
Google
Tourism policies
Major tourism attractors
Hospitality services suppliers, scenery
Images & video
Marketing and restaurant web marketing
Messaging
Mobiles
Online Travel Agencies, contract regulations
Real time
Revenue management
Online sentiment
Sharing
Social networks
Social network advertising
Tourism statistics, who?
Sustainable, accessible, responsible tourism
Digital tourism
Web marketing

WHY! is BTO2016’s cross-cutting theme: click here to find out more about it.