Regione Puglia

Pugliapromozione is an operating entity of the Puglia Region and implements the regional policies in terms of promoting the unified image of the Region as well as local tourism. It has autonomy over its organisation, administration, property, accounts, management and methods. It is based on the principles of transparency and cost-effectiveness, as well as efficiency and effectiveness.
To manage and promote the tourist destination of Puglia as an integrated and flexible unit of tangible and intangible values, by working with different integrated and organised entities to develop balanced and sustainable tourism.

If tourism is a bridge between people and cultures, a union of human beings and cultures, an opening that understands differences and innovation, then Puglia wants to be a model of expert, knowledgeable and responsible tourism, because it respects human beings, nature, the environment and the rules and regulations that govern the sector.
The Agency’s vision focuses on leading Italian tourism and believes that the competitive value and image of Puglia as a destination is based on the many facets of its regional identities, on the integration of the actors involved, on the quality of the countryside and environment and on the friendly and healthy local resident communities.

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